Scam ads set the price expectation
“$49 air duct cleaning” in the ad next to yours makes your $450 look expensive, even though theirs is a lie.
Honest companies lose the click to scammers every day. Here’s how to stop that.
Air duct cleaning is one of the most scam-filled categories on Google. The $49 “whole house special” ads get the click, then upsell to $900 in the living room. Legit companies pay the same click price and lose on the headline.
We write ads that make honesty the hook, target the people who want it done right, and track every click to a booked, completed job.
Jobs from $300 to $1,000+, low material cost. The upside is real. So is the waste, and here’s where it usually comes from.
“$49 air duct cleaning” in the ad next to yours makes your $450 look expensive, even though theirs is a lie.
A restaurant hood cleaning and a two-story house need different ads, different pages and very different bids.
Dryer vent cleaning is a great add-on and a strong search on its own. Most accounts never build it out.
Ads that call out the bait-and-switch: “Real price up front. NADCA certified. No $49 upsell games.” People who’ve been burned click that.Separate campaigns for ducts, dryer vents and commercial: Different intent, different value, different pages.Negatives for DIY and equipment: How to, rental, equipment, “air duct cleaning scam” (unless you want to own that one), jobs.Track completed jobs: Call tracking and your booking data, so Google learns which clicks become completed jobs at full price.Examples from air duct cleaning accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
By not pretending. Ads that name the trick (“no $49 upsell games”), show certifications and quote a real price pull a better customer. We test the exact wording.
Yes. It’s cheaper per click, has strong safety intent, and leads to full duct jobs. We run it separately and track both.
Yes. We’ll run duct cleaning as its own campaign inside your HVAC account with its own budget and tracking.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →They have seven days, a nervous agent, and a search bar. Be the answer.
How we run it →Talk to a senior PPC expert who has run air duct cleaning accounts. Never a junior.