Warranty and manufacturer calls
“Samsung refrigerator repair” is often someone with a two-year-old fridge who wants the warranty line. They click your ad, learn you are not Samsung, and hang up.
A $250 average ticket means a $40 click has to be right the first time.
Appliance repair has the thinnest cushion in home services. The average invoice is $200 to $400, the manufacturers and Sears Home Services bid on every brand name, and the lead-gen networks resell “refrigerator repair near me” to four companies at a time. A handful of wasted clicks a day is the difference between profit and loss on the ad account.
We build by appliance and by brand, send warranty and parts searchers away before they click, bid toward the appliances with the best repair-versus-replace odds, and track every call to a completed, paid visit.
Service calls from $150 to $600. The upside is real. So is the waste, and here’s where it usually comes from.
“Samsung refrigerator repair” is often someone with a two-year-old fridge who wants the warranty line. They click your ad, learn you are not Samsung, and hang up.
RepairClinic, AppliancePartsPros and a thousand YouTube videos own the “dryer not heating” search. A good share of those clicks will fix it themselves for $30.
A $35 click on a customer whose $400 microwave is not worth fixing is a loss before the truck starts. Some appliance searches should simply not get a bid.
Campaigns by appliance, bids by economics: Refrigerators, washers and dryers, ovens and ranges, dishwashers, and high-end brands (Sub-Zero, Viking, Wolf, Miele) get the strong bids. Microwaves and cheap disposals get little or nothing.Brand plus repair, with warranty out: Whirlpool, GE, LG, Samsung and Bosch searches paired with “repair service” are gold. The same brands with “warranty”, “customer service”, “recall” or “manual” are blocked.Ads that state the diagnostic fee: A clear service call price in the ad filters out people hunting for free, and the people who still click are ready to book. Fewer calls, more jobs.Track completed visits: Call tracking plus Housecall Pro, Jobber, ServiceTitan or Rossware, so Google bids toward invoices and we can see which appliances and zip codes actually pay.Examples from appliance repair accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Usually $2k to $6k a month per metro. Clicks are $15 to $45 and the ticket is small, so we keep the budget on the appliances and brands that pay, and we would rather you run $3k well than $8k broad.
No. One appliance repair company per metro. Margins here are too thin for us to run two companies into the same “refrigerator repair” auction.
Yes, if the tracking is strict. At a $35 click and a 30 percent call-to-job rate, a paid visit costs about $115 and repeat customers come free. If your market cannot hit those numbers we will say so in the first month, and the guarantee covers you.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run appliance repair accounts. Never a junior.