Consolidators and DRPs
The big chains have the insurance steering and the ad budget. Independents win by showing up for the owner who wants to choose their own shop, and saying that in the ad.
The insurer steers. The consolidators advertise. The owner still picks. Be there when they do.
After a wreck, the driver searches once, maybe twice, usually from the tow yard or the insurance app. Caliber and Gerber bid on every term, and a good chunk of the searches are “scratch repair cost” and touch-up paint.
We build campaigns for collision, customer-pay dent and bumper work, paint and restoration, bid hardest on the searches that become repair orders, and track estimates to closed ROs in your shop system.
Repair orders from $1,500 to $10,000+. The upside is real. So is the waste, and here’s where it usually comes from.
The big chains have the insurance steering and the ad budget. Independents win by showing up for the owner who wants to choose their own shop, and saying that in the ad.
“Bumper scuff repair” and “paint touch up near me” are $200 jobs at best. In one campaign with collision, they drain the budget before the real wreck searches get a bid.
An estimate given and never followed up is a click paid for twice. Tracking has to run through to the closed RO, not stop at the phone call.
Separate collision from customer-pay: Insurance collision, deductible-only work, dents and bumpers, paint, hail, classic restoration. Different value, different bids, different pages.Own the “your choice” search: Ads and pages that tell drivers they can pick any shop, with lifetime paint warranty and OEM parts up front.Hail and storm bursts: When hail hits, budgets go up the same day and the PDR campaign goes live. We watch the weather so you don’t have to.Track to the repair order: Call tracking plus CCC ONE, Mitchell or your management system, so Google bids toward closed ROs instead of estimate requests.Examples from auto body accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
A single independent shop usually runs $3k to $7k a month. Multi-location groups, $10k and up. One decent collision job covers a month of spend, so the question is really how many bays you can fill.
No. One body shop per metro. You get the keywords, the data and the lessons, and nobody else in your city gets them from us.
Yes. We tag calls and forms by job type and pull the repair order totals from your shop system, so you see cost per RO for each kind of work.
Your van is the shop. Every wasted click is a wasted drive.
How we run it →One rebuild pays for a month of ads. One week of broad match wastes it.
How we run it →Fast decisions, insurance in the middle, and a national brand on every keyword. We know the game.
How we run it →Talk to a senior PPC expert who has run auto body accounts. Never a junior.