One national brand on everything
Safelite outspends every independent in every market. You don’t beat that with budget. You beat it with mobile service, faster scheduling and ads that say so.
Fast decisions, insurance in the middle, and a national brand on every keyword. We know the game.
A cracked windshield gets replaced within a day or two, and the driver books whoever answers first and sounds like they can come out today. Safelite bids on every term in every city, and clicks run $10 to $25.
We build campaigns around replacement, chip repair, ADAS calibration and mobile service, keep the price-only and DIY kit searches out, and track calls to scheduled installs so you know what the budget is really buying.
Windshields from $250 to $1,200, ADAS calibration adds $200 to $400. The upside is real. So is the waste, and here’s where it usually comes from.
Safelite outspends every independent in every market. You don’t beat that with budget. You beat it with mobile service, faster scheduling and ads that say so.
“Does insurance cover windshield replacement” is a real customer who hasn’t decided yet. The ad has to answer the question, or the click is wasted.
People get three numbers in ten minutes. If your page doesn’t give a price range and a booking button, you’re the number they don’t call back.
Campaigns by service: Windshield replacement, chip repair, side and rear glass, ADAS recalibration, fleet. Each with its own ad copy, price context and bid.Lead with mobile and today: If you can be in their driveway this afternoon, the ad says it in the headline. That’s the one thing the big brand can’t always promise.Make and model long tail: Searches like “F-150 windshield replacement” are cheaper and more decided. We build them out by the models you see most.Track to the schedule: Call tracking and your scheduling tool (Glass Doctor platforms, Omega EDI, Mobile Tech RX) feed booked installs back to Google.Examples from auto glass accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Most single-location shops do well on $2,500 to $6k a month. Multi-van mobile operations in big metros, $8k and up. Windshield jobs are fast and frequent, so the budget turns into installs quickly.
No. One auto glass shop per metro. We don’t bid you against another client and call it strategy.
Yes, on specifics. Mobile same-day service, ADAS calibration in-house, OEM glass, and a page that quotes a range. They win on brand. You win on the search that says “today”.
Your van is the shop. Every wasted click is a wasted drive.
How we run it →One rebuild pays for a month of ads. One week of broad match wastes it.
How we run it →The insurer steers. The consolidators advertise. The owner still picks. Be there when they do.
How we run it →Talk to a senior PPC expert who has run auto glass accounts. Never a junior.