Retail shoppers look like leads
“Retractable awning” on broad match pulls in Costco, Home Depot and Amazon shoppers. They want a box delivered, not an installer. You pay for every one.
Retractables at $3k to $8k, commercial at $10k+. Clicks at $8 to $20. Done right, it pays.
Awning searches peak from March to July, and half of them are people pricing a $200 window awning on Amazon. The other half are homeowners with a west-facing patio who are tired of it being unusable at 5 p.m. You only want the second group.
We build separate campaigns for retractable, fixed and commercial awnings, cut the retail shoppers, and track each call to a site visit and a signed quote.
Jobs from $3k to $25k. The upside is real. So is the waste, and here’s where it usually comes from.
“Retractable awning” on broad match pulls in Costco, Home Depot and Amazon shoppers. They want a box delivered, not an installer. You pay for every one.
Most of your year happens in four months. A slow ramp in April means the budget finally works in August, when nobody is calling.
Fabric, frames and motors are priced by the manufacturer. A wasted $15 click comes straight out of a margin that is already thin on a competitive bid.
One campaign per product line: Retractable patio awnings, fixed canopies, commercial storefront and restaurant awnings, pergola covers. Separate budgets, so the $10k commercial job gets its own money.Block the box buyers: Negatives for “amazon”, “costco”, “kit”, “fabric only”, “replacement cover” and brand-name searches from people who want parts, not a crew.Spend early, taper late: Budget front-loaded into spring so your account is warmed up when the first heat wave hits. We pull back in September instead of letting it drift.Quotes tracked, not calls counted: Call tracking plus your quoting tool (Jobber, Housecall Pro or a spreadsheet) so Google learns from signed quotes.Examples from awning installation accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In season, $2,500 to $6,000 a month in a mid-size metro gets steady measure appointments. Off season, we often drop to a few hundred dollars to keep commercial inquiries coming. The budget follows the calendar.
No. One awning company per metro. If we are already working with someone in your city, we will tell you on the first call.
Yes. Restaurants, storefronts and property managers search differently than homeowners, and the jobs are bigger. Many clients start commercial-only and add residential in spring.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run awning installation accounts. Never a junior.