Debt relief companies crowd the results
National debt settlement outfits bid on your keywords. Your ad has to say “local attorney” clearly or you lose the click to a call center.
Flat fees, nervous clients, lots of “free” searches. We know the drill.
People searching for a bankruptcy lawyer are embarrassed, scared and short on cash. They search “free consultation” and “cheap” a lot. Your ads have to be reassuring and your targeting has to be strict.
We run bankruptcy campaigns by chapter, bid to your flat fee, and track to the signed client so the numbers always add up.
Flat fees, steady volume. The upside is real. So is the waste, and here’s where it usually comes from.
National debt settlement outfits bid on your keywords. Your ad has to say “local attorney” clearly or you lose the click to a call center.
“Chapter 7 vs 13” and “bankruptcy means test” are people studying. Some become clients later. Most don’t. Pay for them carefully, not blindly.
When the fee is fixed, a cost per client that drifts up 30% can erase the profit. Someone has to watch it weekly.
Chapter 7 and 13 as separate campaigns: Different clients, different ads, different fees. Plus foreclosure defense and debt lawsuits if you handle them.Bid to the fee: We set a target cost per retained client from your actual fee and margin, then hold the account to it.Negatives for DIY and credit repair: Forms, credit counseling, debt consolidation loans, credit repair, “file bankruptcy online”. Cut weekly.Landing pages that calm people down: Plain language, a real face, payment plan options up front, and a phone number they can call without feeling judged.Examples from bankruptcy law accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Usually yes. It’s the biggest objection in bankruptcy, and ads that address it tend to pull more retained clients, not more freeloaders. We test it.
Ads that lead with “local attorney” and your city, plus landing pages that look like a law office and not a call center. We also track which ads pull real clients versus people shopping for a loan.
For most metros, $3k to $8k a month gets you steady retained clients. We’ll give you a straight estimate after looking at your market.
Some of the most expensive clicks on Google. We make sure they count.
How we run it →Retainers of $2k to $10k. Clicks that cost real money. Let’s not waste them.
How we run it →Someone just got arrested. They search once. You’re either there or you’re not.
How we run it →Flat-fee work, lots of competition. The math has to be right.
How we run it →Talk to a senior PPC expert who has run bankruptcy law accounts. Never a junior.