The franchises set the click price
When national brands pay $30 to $60 a click for “bathroom remodel near me”, that becomes the entry fee. You either find cheaper, more specific searches or you pay their rate with a smaller budget.
The one-day-bath franchises bid $40 a click. We make sure yours go further than theirs.
Bathroom remodeling is one of the most crowded corners of Google. Re-Bath, Bath Fitter, West Shore and a dozen one-day-bath franchises spend millions on the same keywords, and the lead sites sit right under them. A local remodeler bidding “bathroom remodel” on broad match is feeding all of them.
We go where they do not: specific project types, specific neighborhoods, ads that sound like a real company, and tracking that follows every consultation to a signed contract.
Remodels from $12k to $60k, conversions from $6k. The upside is real. So is the waste, and here’s where it usually comes from.
When national brands pay $30 to $60 a click for “bathroom remodel near me”, that becomes the entry fee. You either find cheaper, more specific searches or you pay their rate with a smaller budget.
“Bathroom remodel cost”, “ideas”, “before and after”, Pinterest. Months of browsing before a call, if ever. Smart bidding happily spends on all of it.
Tile backorders, a plumber who cannot start, a surprise subfloor. A $30k remodel can lose a third of its margin before the glass door goes on. Wasted clicks are the one leak you can plug today.
Campaigns by project type: Full bathroom remodels, tub-to-shower conversions, walk-in tubs and accessible bathrooms, master bath, small bathroom and condo work. Each with its own bid ceiling tied to the ticket.Outflank the franchises: Long, specific searches (“custom tile shower contractor”, “bathroom remodel [neighborhood]”) where the big spenders are thin and the intent is real.Consultation pages that pre-sell: Real project photos with real prices, financing terms, timeline, who shows up. People sign faster when the page already answered the awkward questions.Signed contracts fed to Google: Call tracking plus Buildertrend, JobNimbus, Leap or your CRM, so bidding chases signed remodels instead of anyone who asked for a brochure.Examples from bathroom remodeling accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
With franchise competition, $5k to $12k a month in a mid-size metro to get a steady flow of consultations. One signed remodel covers most of a month. We will tell you if your market needs less, or if the franchises have made it need more.
No. One bathroom remodeling company per metro. The franchises are competition enough without your own agency running the shop across town.
Yes, and in this trade you should. LSAs catch the “near me” calls at a fixed cost per lead, search catches the specific projects, and we compare cost per signed contract across both every month.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run bathroom remodeling accounts. Never a junior.