The $40 kit is your biggest competitor
“Tub refinishing kit” and “reglaze bathtub yourself” outnumber real job searches. Broad match pulls them in and the budget goes to Amazon shoppers.
A $500 job with a $100 material cost. Volume is the whole business, and so is the schedule.
Tub refinishing is a quick decision. The homeowner is embarrassed by the tub, the landlord has a unit turning over Friday, and either one books the first company that gives a price and a date. Clicks run $5 to $15, and the Rust-Oleum kit searches sit right next to yours.
We build campaigns for tubs, tile, countertops and property managers, lead with a price and a one-day turnaround, filter out the DIY crowd, and track calls to booked jobs so the budget stays tied to the schedule.
Jobs from $400 to $1,200, multi-unit contracts more. The upside is real. So is the waste, and here’s where it usually comes from.
“Tub refinishing kit” and “reglaze bathtub yourself” outnumber real job searches. Broad match pulls them in and the budget goes to Amazon shoppers.
A $500 job clears maybe $300 after materials and the tech. Twenty junk clicks at $10 wipes out a job. Precision is not optional.
They bid in every metro with a brand people recognize. You win on price in the headline, a date this week and reviews, not on budget.
Campaigns by surface and customer: Bathtub, tile and shower, sink and countertop, chip repair, and a separate campaign for landlords and property managers with volume pricing.Price and speed in the ad: “Tub refinished for $X, done in a day, five-year warranty.” It filters the kit buyers and pulls the ones who want it handled.Negatives for DIY: Kit, Rust-Oleum, Homax, “how to”, spray paint, YouTube, “cost to replace” when it’s plumber work. Cut weekly.Track to the booking: Call tracking plus Housecall Pro or Jobber, so Google bids toward booked jobs instead of calls that asked a question.Examples from bathtub refinishing accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Usually $1,000 to $3k a month for a one or two-tech operation. The jobs are small, so we keep the budget tight and the cost per booking under $60 or so. More techs, more budget.
No. One tub refinishing company per metro. The keyword set is small, and bidding against ourselves would just raise your click prices.
Yes. They search differently (“apartment tub refinishing”, “commercial reglazing”) and they book in volume. We give them their own campaign, page and offer.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run bathtub refinishing accounts. Never a junior.