Few searches, zero room for waste
There may be a handful of real searches a week in your area. One sloppy keyword pulling “biohazard bag” shoppers kills the budget.
Rare searches. Big jobs. Ads that have to be careful and fast at the same time.
Unattended death, suicide, hoarding, sewage, crime scenes. The person searching is in shock, often a family member, and they need someone who can be there today and deal with insurance.
We run quiet, precise campaigns: the right terms, always-on budget, ads written with respect, and tracking that ties each call to a completed job.
Jobs from $5k to $50k+, often insurance-paid. The upside is real. So is the waste, and here’s where it usually comes from.
There may be a handful of real searches a week in your area. One sloppy keyword pulling “biohazard bag” shoppers kills the budget.
Most competitors’ ads scream “BEST PRICE 24/7!!!”. The family reading them wants calm competence, not exclamation points.
Different searchers, different urgency, different pages. One campaign for everything serves nobody well.
Separate campaigns by situation: Unattended death, crime scene, suicide cleanup, hoarding, sewage, infectious disease disinfection. Each gets its own ads and page.Ads written with respect: Plain, calm, discreet. “We handle everything, including insurance. Unmarked vehicles.” That’s what wins the call.24/7 budget: These calls come at all hours. We make sure the ad is live when they do.Tracked and reviewed by hand: Call recordings reviewed weekly. Sensitive calls get flagged so we learn from real jobs, not phone rings.Examples from biohazard cleanup accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Yes, when done with care. Families search for help at the worst moment, and a respectful, clear ad is a service to them. We never use scare tactics or pushy language.
Usually $2k to $6k a month per metro. Volume is low, so we keep the campaign tight and avoid paying for anything that isn’t a real situation.
Yes. Many clients run biohazard alongside water, fire and mold in one account, each with its own budget and tracking.
Emergency searches, insurance-backed tickets, and clicks that cost a fortune. Let’s get them right.
How we run it →Low search volume, enormous tickets. Every click matters.
How we run it →Everyone googles mold. Few of them need you. We find the ones who do.
How we run it →Licensed work, big tickets, and a search results page full of lawyers. We’ll carve out your spot.
How we run it →Talk to a senior PPC expert who has run biohazard cleanup accounts. Never a junior.