Painting searches look identical
“Cabinet refinishing”, “cabinet painting cost” and “update kitchen cabinets cheap” are usually a $400 weekend project, and broad match buys them for you.
A middle option between painting and a remodel. The ad has to explain that fast.
Half the people searching “cabinet refacing” do not know what it is, and the other half are comparing it against a can of chalk paint and an IKEA kitchen. Meanwhile Home Depot and the national franchise run ads on every variation. A real job is $6,000 to $20,000.
We write ads that say what refacing is and what it costs, keep the paint and DIY crowd out, and track every call to a signed kitchen.
Kitchens from $6,000 to $20,000. The upside is real. So is the waste, and here’s where it usually comes from.
“Cabinet refinishing”, “cabinet painting cost” and “update kitchen cabinets cheap” are usually a $400 weekend project, and broad match buys them for you.
Custom doors, drawer fronts and veneer are ordered per job. Wasted sales visits from unqualified clicks cost real money before anything is installed.
They run national budgets on “refacing” in your city. You win on local proof and a faster quote, not on bid price.
Refacing, refinishing, new doors, full replacement: If you do more than one, each gets its own campaign and budget, so the $12,000 reface is not sharing a bid with a $2,500 refinish.Explain it in the ad: “New doors, new finish, keep your layout, done in a week” sorts the kitchen project from the paint project before the click.Negatives for paint, parts and DIY: Chalk paint, “how to”, IKEA, “cabinet doors only”, hardware, Rust-Oleum, refinishing kits, installer jobs. Pulled weekly.Signed kitchens tracked: Call and form tracking into your CRM (Leap, JobNimbus, MarketSharp), so Google bids toward signed projects, not curiosity.Examples from cabinet refacing accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In a mid-size metro, $2,500 to $6k a month gets you a steady flow of qualified in-home estimates. The searches are limited, so above that you start paying for the paint crowd.
No. One cabinet refacing company per metro. If the franchise location in your city asks, they get turned down.
Yes. Stating a starting price in the ad and on the page is the simplest filter there is. Fewer clicks, more of them from people who already know a kitchen is a five-figure job.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run cabinet refacing accounts. Never a junior.