Coupon ads set the price
Three rooms for $99 next to your ad makes $350 feel expensive. Your ad needs a different conversation.
Everybody’s ad says three rooms for $99. Yours shouldn’t have to.
Carpet cleaning search is crowded, cheap-looking and full of coupons. Honest companies either join the race to the bottom or quit Google entirely.
There’s a third option: ads that sell the result and the add-ons, targeting that favors the houses and offices that pay, and tracking that tells us what each click really earned.
Jobs from $200 to $800, upholstery and tile add-ons. The upside is real. So is the waste, and here’s where it usually comes from.
Three rooms for $99 next to your ad makes $350 feel expensive. Your ad needs a different conversation.
“Rug doctor rental” and “how to get wine out of carpet” eat budget in every broad-match account we audit.
Pet odor, flood extraction and office carpets are different buyers worth different money.
Campaigns by job type: Residential, pet stain and odor, upholstery, area rugs, commercial, water extraction. Each bid to its own value.Ads that sell outcome, not price: “Dry in 2 hours. Pet odor gone or it’s free.” Specific promises beat coupons.Add-ons in the pitch: Upholstery, tile, protector. Bigger ticket from the same click.Tracked to the invoice: Call tracking plus your booking and invoice data, so bidding learns from what jobs actually paid.Examples from carpet cleaning accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
A specific guarantee usually beats a coupon. We test offers against outcome-based ads and keep what produces full-price jobs.
Mostly. We target searches and neighborhoods where people pay for quality, write ads that don’t compete on price, and let the booking data prove it.
Yes. Most carpet jobs are booked by phone. Call tracking with recordings is standard in every account we run.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run carpet cleaning accounts. Never a junior.