One-visit patients
A “chiropractor near me” click from someone with a stiff neck after a long flight is a $49 visit and a goodbye. Campaigns built on the generic term fill the schedule with people who will not be back.
A $49 new patient special only works if visit six happens. We plan for visit six.
Chiropractic is a volume business with a famous problem: the $29 new patient offer brings in people who take one adjustment and vanish. Meanwhile The Joint runs a subscription model with a national ad budget, and the personal injury clinics bid $25 a click on anything with “car accident” in it.
We build campaigns by condition and by patient type, write offers that attract people with a real complaint, and track every click through the first visit to the signed care plan, so Google learns to find patients who stay.
Care plans from $500 to $3,000, auto injury cases more. The upside is real. So is the waste, and here’s where it usually comes from.
A “chiropractor near me” click from someone with a stiff neck after a long flight is a $49 visit and a goodbye. Campaigns built on the generic term fill the schedule with people who will not be back.
They own the walk-in, no-appointment search and they pay for it nationally. Competing for the same convenience shopper is a losing bid.
Half the calls begin with “do you take Medicare”. If the ad did not answer that, the front desk spends the day explaining it and the click is wasted.
Condition campaigns: Sciatica, herniated disc, neck pain and headaches, spinal decompression, prenatal chiropractic, sports and performance, pediatric. People searching a condition stay longer than people searching a convenience.Auto injury as its own campaign: Car accident chiropractic, whiplash treatment, PIP and attorney referral pages. Higher reimbursement, longer care, and a searcher who needs documentation and a plan, not a quick crack.Offers that qualify: A new patient exam and consultation with a stated price, instead of a free adjustment. It costs you the bargain hunters and attracts the person who is actually hurting.Track to the care plan: Call tracking plus ChiroTouch, Jane, Genesis or your EHR, so Google bids toward patients who finished the exam and started care, not toward everyone who booked a $29 visit.Examples from chiropractic accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
For a single-doctor office, $2k to $5k a month works in most cities. Condition clicks are $5 to $20 and auto injury clicks run higher, so a practice that does PI work will usually spend more and make more on it.
No. One chiropractic practice per metro. If you have two or three locations under one brand, we cover them all, but we will not run your campaign and the office two miles away.
We would test a paid exam against it. Free offers fill the calendar with one-visit patients, and our tracking shows them as cost without revenue. A modest exam fee usually produces fewer bookings and more care plans, which is the number that matters.
Cash-pay, $5k to $20k a procedure, and a patient who researches for months. Patience and precision win.
How we run it →Botox every 3 months for 10 years is the business. One cheap syringe is not.
How we run it →Medical, cosmetic and surgical derm are three businesses. Your ads should know which one they’re selling.
How we run it →High-ticket procedures. Patients who research for months. Campaigns that respect both.
How we run it →Talk to a senior PPC expert who has run chiropractic accounts. Never a junior.