Franchises and lead sites own the top spots
Jani-King, Coverall, Stratus and the lead-gen marketplaces bid nationally. A small janitorial company bidding the same generic terms is paying their prices for their leftovers.
A 20,000 sq ft office is a $3k a month account for years. That click is worth paying for.
The commercial cleaning searches on Google are a mess: office managers looking for a janitorial contract, homeowners who typed the wrong thing, people hunting for cleaning jobs, and franchise sales pages dressed up as local companies. Most accounts pay for all of it.
We target the facility manager, the property manager and the office admin who actually sign contracts, split campaigns by facility type, and track every form and call to a walk-through and a signed agreement.
Contracts from $1k to $10k+ a month. The upside is real. So is the waste, and here’s where it usually comes from.
Jani-King, Coverall, Stratus and the lead-gen marketplaces bid nationally. A small janitorial company bidding the same generic terms is paying their prices for their leftovers.
“Cleaning service near me” is mostly homeowners. If your keywords aren’t built around offices, medical, industrial and retail, your budget goes to apartments.
A contract takes a walk-through, a proposal and two follow-ups. Google’s default tracking gives up after the form fill, so bidding learns nothing useful.
Campaigns by facility: Office janitorial, medical and dental offices, industrial and warehouse, schools and churches, post-construction cleanup. Different pains, different ads, different pages.Target the decision maker: Keywords and ad copy written for facility managers and property management companies. “Janitorial contract”, “commercial cleaning bid” and “office cleaning quote” over anything vague.Negatives for homes and jobs: Maid, apartment, carpet, “jobs”, “hiring”, “salary”, franchise opportunities. Trimmed weekly.Track to the contract: Form and call tracking tied to your CRM or Swept, Janitorial Manager or a plain pipeline sheet, so we know which campaigns produce contracts and not just walk-through requests.Examples from commercial cleaning accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Commercial cleaning clicks run $10 to $35 and volume is thinner than residential, so $2.5k to $6k a month is a sensible start in most metros. One mid-size office contract covers a year of that spend.
No. We sign one commercial cleaning company per metro. You get the whole market and we never have to decide whose bid to favor.
Yes. We tag every lead with its source, follow it through your pipeline and feed the signed contracts back to Google. Over a few months the bidding starts favoring the facility types that actually close.
Fuel, labor and dump fees eat the margin. Clicks have to bring jobs worth the drive.
How we run it →A bucket truck and a crane cost money whether they move or not. Keep them moving.
How we run it →Trucks, crews and a short summer. Every click has to earn a booked date.
How we run it →Plows, salt and overtime are fixed costs. Contracts are how you cover them.
How we run it →Talk to a senior PPC expert who has run commercial cleaning accounts. Never a junior.