Supplier and DIY searches dominate
“Concrete near me” is usually someone looking for a yard of ready-mix. “Concrete cost” is someone with a wheelbarrow and a weekend. Both click. Both cost you $8 to $25.
Ready-mix prices climb every year. Your lead cost can’t.
Type “concrete” into Google and you get ready-mix suppliers, bag calculators, jobs, countertop shops and a few contractors. A broad-match campaign on “concrete contractor” pays for all of them, and the lead-gen sites sit on top selling the same homeowner to five crews.
We split work by job and size, name the job in the ad, keep the suppliers and the calculators out, and track each estimate to a poured, invoiced job in your estimating software.
Jobs from $3k to $60k, materials 40 to 50% of the ticket. The upside is real. So is the waste, and here’s where it usually comes from.
“Concrete near me” is usually someone looking for a yard of ready-mix. “Concrete cost” is someone with a wheelbarrow and a weekend. Both click. Both cost you $8 to $25.
A single cracked sidewalk square and a 1,200 square foot driveway land in the same keyword. Google happily finds you more sidewalk squares because they convert faster.
HomeAdvisor and Angi bid on every concrete keyword, then sell a $40 lead to four contractors who all race to the bottom. With materials eating half your revenue, you can’t win a price war.
Campaigns by pour: Driveways, patios and slabs, foundations and footings, garage floors, stamped and decorative, commercial flatwork, removal and replacement. Separate budgets so the big pours get the money.Minimum stated in the ad: A minimum square footage or project size in the ad copy saves estimate trips. We test the number that filters sidewalk squares without losing the two-car driveway.Negatives built for concrete: Ready-mix, yard, bag, calculator, countertops, “how to pour”, jobs, finisher wanted. Cut weekly during pour season.Track to the invoiced pour: Call tracking plus JobNimbus, Buildertrend or your quote sheet, so Google learns from poured jobs and the bidding chases driveways instead of questions.Examples from concrete accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In most markets, $3k to $8k a month during pouring season and a fraction of that in winter where the ground freezes. One average driveway pays for the month, so we scale by crew capacity and not by how much Google will take.
No. One concrete contractor per metro. If we ran two, we’d be driving up your own click prices with your competitor’s money. We don’t do that.
Yes. Commercial gets its own campaign with keywords built for general contractors and property managers, and a landing page that speaks their language. Residential runs separately with homeowner ads. The budgets never bleed into each other.
Engineered walls at $20k to $100k. Garden walls at $1,500. Same search, different day.
How we run it →House demos at $15k to $40k. Pool removals at $8k. Junk haulers bid on half your words.
How we run it →Equipment costs money whether it moves or not. Keep it moving.
How we run it →Water in the basement, a lot that will not pass. People search when it rains.
How we run it →Talk to a senior PPC expert who has run concrete accounts. Never a junior.