Nobody searches for your service by name
Searches for “mudjacking” or “polyurethane concrete lifting” are a trickle. The volume is in “sunken driveway” and “uneven sidewalk”, where you compete with replacement and foundation companies.
Most homeowners don’t know you exist. The ad has to teach and sell in one line.
Most people with a sunken slab search “concrete repair” or “driveway replacement”, never “polyjacking”. If your campaign waits for people to type your trade name, it waits a long time. Meanwhile the big slab-replacement outfits and the foundation repair franchises bid on everything.
We catch the symptom searches (uneven, sunken, trip hazard, sinking steps), explain in the ad that lifting costs a third of replacing, and track each estimate to a completed lift.
Jobs from $800 to $6,000, foam and materials 40%+ of the ticket. The upside is real. So is the waste, and here’s where it usually comes from.
Searches for “mudjacking” or “polyurethane concrete lifting” are a trickle. The volume is in “sunken driveway” and “uneven sidewalk”, where you compete with replacement and foundation companies.
Groundworks and the regional foundation repair brands bid hard on anything with “sinking” in it. You can’t match their budget, but you can be more specific and cheaper per fix.
Crumbling, heaved or badly cracked concrete can’t be leveled. An estimate on one of those is a wasted afternoon plus the click. The ad and the form have to screen for it.
Symptom keywords, service answers: Campaigns built around what people type: sunken, uneven, sinking, trip hazard, pooling water. Ads that answer with “lifted in hours for a fraction of replacement”.Split by surface: Driveways, garage floors, sidewalks and steps, pool decks, patios, commercial warehouse floors. Separate budgets so the $4k pool deck gets more money than the $900 sidewalk panel.Screen the replacements out: A landing page with photos of what can and can’t be lifted, and a form question about cracking. Fewer wasted estimates, happier crews.Track to the completed lift: Call tracking and your estimating software, JobNimbus or whatever you quote in, so Google learns from lifted slabs instead of every question about a crack.Examples from concrete leveling accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In most metros, $2.5k to $6k a month during the season. Clicks run $8 to $25 and tickets are modest, so we watch cost per completed lift closely and scale when the math holds.
Yes. Spring thaw and fall are the peaks in cold climates as slabs move and people notice. We shift budget to those months and pull back when the ground is frozen, instead of spending flat all year.
No. One concrete leveling company per metro. Foam is already an expensive line item. We won’t make your click prices worse by running your competitor too.
Engineered walls at $20k to $100k. Garden walls at $1,500. Same search, different day.
How we run it →House demos at $15k to $40k. Pool removals at $8k. Junk haulers bid on half your words.
How we run it →Equipment costs money whether it moves or not. Keep it moving.
How we run it →Water in the basement, a lot that will not pass. People search when it rains.
How we run it →Talk to a senior PPC expert who has run concrete leveling accounts. Never a junior.