Product searches look like jobs
“Crawl space vapor barrier” is usually someone pricing 6-mil plastic. “Crawl space dehumidifier” is an Amazon search. Both drain a careless campaign.
Nobody searches for a vapor barrier. They search for the smell, the mold and the cold floors.
Crawl space work is sold through symptoms. Musty odors, high humidity, sagging floors, a home inspector’s note. Clicks run $12 to $35, the national waterproofing franchises bid on all of it, and the plastic sheeting and dehumidifier searches sit right beside the real ones.
We bid on the symptoms your customers actually type, send them to pages that explain what encapsulation fixes and what it costs, screen out the DIY sheeting crowd, and track inspections to signed contracts.
Encapsulations from $5k to $20k. The upside is real. So is the waste, and here’s where it usually comes from.
“Crawl space vapor barrier” is usually someone pricing 6-mil plastic. “Crawl space dehumidifier” is an Amazon search. Both drain a careless campaign.
Basement Systems dealers and Groundworks run encapsulation ads in every metro with years of data behind them. You beat them on the symptom searches they ignore and on the inspection experience.
Most people have never heard “encapsulation”. If your ads only bid on the term you use, you miss the person with the smell and the cold floor.
Campaigns by symptom: Musty smell, mold in crawl space, sagging or bouncy floors, high humidity, standing water, pests. Then a separate one for people who already know they want encapsulation.Pages that teach and price: What encapsulation is, what it includes, a real cost range and a before-and-after photo set. It turns a research click into an inspection.Negatives for sheeting and gadgets: Vapor barrier roll, 6 mil plastic, dehumidifier, fan, “how to”, Home Depot, Lowe’s. Cut every week.Track to the signed job: Call tracking plus JobNimbus, MarketSharp or your CRM so Google learns from signed encapsulations and goes looking for more homes like that one.Examples from crawl space encapsulation accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In humid regions, $4k to $10k a month works for a company that can run two or three crews. Drier climates have less volume and need less. We’ll give you a number for your area, not a national average.
No. One crawl space company per metro. The symptom keyword list we build is yours and nobody else in your city gets it from us.
Yes, as long as you do the work. Mold and moisture searches overlap heavily with encapsulation, so we run them as their own campaign with their own pages and report what each one produces.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run crawl space encapsulation accounts. Never a junior.