Material brands take the top spots
Trex spends more on “composite deck” in your city than your whole year of ads. You win by being the local builder with the photos, not by outbidding Trex.
Lumber prices move, subs cost money, and the season is short. Book early and book big.
Deck searches peak in March and April, and so does the competition: Trex and TimberTech with national budgets, Home Depot, every landscaper and GC in town, and lead-gen sites that sell the same homeowner to five builders. A real deck lead is worth $15,000 to $50,000 and a lot of people want it.
We get the account tuned by February, build campaigns by deck type and material, keep the plans-and-lumber searches out, and track every inquiry to a signed contract.
Decks from $10,000 to $50,000, covered porches more. The upside is real. So is the waste, and here’s where it usually comes from.
Trex spends more on “composite deck” in your city than your whole year of ads. You win by being the local builder with the photos, not by outbidding Trex.
Material is a big slice of the job and it moves with the market. A low bid to win a cheap lead, plus wasted clicks, can turn a deck into a break-even.
“Deck plans free”, “deck cost calculator” and “how to build a deck” are weekend projects. They match your keywords and never sign.
Composite, wood, porches, pergolas, repairs: Separate campaigns and budgets. Composite decks and covered porches get the most money because they are the biggest tickets.Early season start: Campaigns live and tested in February so the March rush goes into signed contracts rather than tuning.Negatives for lumber, plans and brands: Lumber prices, “calculator”, “plans”, “how to”, Trex and TimberTech product searches, stain and sealer, deck builder jobs. Cut weekly through summer.Contracts tracked: Call and form tracking into Buildertrend, JobNimbus or Leap, so bidding learns from signed decks, not from people pricing boards.Examples from decks accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In season, $3k to $8k a month for a builder with one or two crews in a mid-size metro. Winter spend can drop to a fraction of that while the account keeps ticking over for early planners.
Yes. One deck building company per metro. We will not take on a second builder in your market while you are with us.
Yes. Those searches are fewer but much more valuable, so they get their own campaign, their own page with the big photos, and a higher bid than a basic deck.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run decks accounts. Never a junior.