Garage doors and locksmiths share your keywords
“Door repair” could mean a lock, a garage spring or a sagging slab. Broad match buys all of them for you.
Fiberglass, steel and sliders. Expensive to stock, easy to waste a click on.
“Front door” is a shopping search and the results prove it: Home Depot, Pella, Therma-Tru and Andersen before any installer. People searching for a lock change, a garage door or a door handle use the same words. A real replacement lead is worth $2,000 to $8,000 and sits under all of that.
We build around installed-replacement intent, split entry doors from patio and French doors, filter the hardware and garage searches out, and track every call to a signed job.
Jobs from $1,500 to $8,000, multi-door projects more. The upside is real. So is the waste, and here’s where it usually comes from.
“Door repair” could mean a lock, a garage spring or a sagging slab. Broad match buys all of them for you.
Pella and Home Depot have national budgets. Bidding on “Pella doors” against Pella is a losing contest.
A pre-hung fiberglass unit plus a sub for the install leaves limited room. Fifty bad clicks a week comes straight out of the job.
Entry, patio, French, storm, interior: Separate campaigns so the $6,000 patio slider is not competing for budget with a $400 interior door swap.Installed pricing on the page: Ranges by door type, installed, with photos of local homes. It filters the product shoppers before they cost you a sales visit.Negatives for garages, locks and hardware: Garage door, locksmith, handle, hinge, “door only”, “how to hang”, manufacturer brand searches, installer jobs. Reviewed weekly.Contracts tracked: Call and form tracking into Leap, JobNimbus or your CRM, so Google bids toward signed installs instead of anyone who typed “door”.Examples from doors accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
A door-only installer in a mid-size metro usually runs $2k to $5k a month. If doors are part of a window and door business, the door campaign gets its own slice so it does not disappear under window spend.
Yes. One door company per metro. If a second door installer in your market wants in, the answer is no while you are our client.
Yes, as separate campaigns in one account. Window jobs are bigger and get more budget, but doors convert fast and deserve their own ads and pages instead of being an afterthought.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run doors accounts. Never a junior.