The trade name is also a career
A surprising share of “electrician” searches are people who want to become one. Schools, unions, salary and apprenticeship searches can eat a quarter of a lazy budget.
Licensed, insured, and billing $150 an hour. The clicks should respect that.
“Electrician near me” sounds like a great keyword until you read the search terms: “electrician salary”, “electrician school”, “how to wire a 3-way switch”, and a long list of people who want someone to fix a plug for $50. Meanwhile the panel upgrade, the EV charger and the whole-house rewire searches get the same bid as everything else.
We build campaigns by job type and ticket size, bid hardest on the work that fills a day, keep the apprentices and DIYers out, and track every call to a scheduled, invoiced job.
Service calls from $200, panels and rewires $2,500 to $15,000. The upside is real. So is the waste, and here’s where it usually comes from.
A surprising share of “electrician” searches are people who want to become one. Schools, unions, salary and apprenticeship searches can eat a quarter of a lazy budget.
An outlet swap and a 200-amp panel upgrade look identical to a one-campaign account. Google optimizes toward the cheap, frequent call.
Private-equity electrical brands and the national home-services platforms pay $25 to $50 a click across the board. You cannot outspend them. You can out-target them.
Campaigns by job and margin: Panel upgrades, EV charger installs, whole-house rewires, generator hookups, lighting and ceiling fans, troubleshooting and emergencies, commercial service. Each priced and bid to its own ticket.EV chargers as a lead magnet: Level 2 charger installs are a growing, high-intent search with a $1,000 to $2,500 ticket and a homeowner who just spent $50k on a car. They get their own page with rebate info.Negatives for the career and DIY crowd: Salary, school, apprenticeship, union, license exam, “how to wire”, wiring diagrams, parts. Reviewed every week, not once at setup.Track to the invoice: Call tracking with recordings plus ServiceTitan, Housecall Pro or Jobber, so Google learns from completed work. We also see which cheap calls turned into panel quotes, so those searches earn a bid too.Examples from electrical accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In most metros, $4k to $10k a month gets you a real share of the high-ticket searches. Below $3k the rollups push you out of the auction by mid-afternoon. We size it to your market and how many techs you can keep busy.
No. One electrical contractor per metro. If we are running your panel-upgrade campaign, we are not also running the one for the shop across town.
Yes. Commercial service calls, tenant improvements and property management contracts get their own campaign and their own landing page. The searches are fewer, the tickets are bigger, and the customers repeat.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run electrical accounts. Never a junior.