DIY kits on every term
Rust-Oleum, Home Depot and YouTube own the “epoxy garage floor” search. Half the clicks on a careless campaign are people with a roller in their cart.
A $4k garage floor or a $40 kit. Same keyword. We make sure you get the first one.
Epoxy is a search where the product and the service collide. “Epoxy garage floor” is a homeowner who wants a quote or a homeowner headed to Home Depot, and the ad can’t tell them apart. Clicks run $6 to $20, and the national coating franchises bid everywhere.
We build campaigns for garage, basement, commercial and industrial floors, write ads that say “installed” and quote a price range, and track calls to scheduled jobs so you know what a real floor costs to win.
Garage floors from $2k to $6k, commercial floors to $20k+. The upside is real. So is the waste, and here’s where it usually comes from.
Rust-Oleum, Home Depot and YouTube own the “epoxy garage floor” search. Half the clicks on a careless campaign are people with a roller in their cart.
Garage Force, Garage Kings and the rest run national budgets on your local terms. Beating them on the exact search (polyaspartic, one-day, flake colors) is cheaper than beating them on the broad one.
A warehouse or restaurant kitchen floor is worth ten garages. Those searches are rare and specific, and most accounts never bid on them.
Separate residential and commercial: Garage and basement floors in one set, warehouse, kitchen, showroom and industrial in another, with different bids, ads and landing pages.Say installed, say the price: “Professional polyaspartic garage floor, from $X, done in one day.” The kit shoppers skip it. The buyers click.Negatives for the paint aisle: Kit, Rust-Oleum, Home Depot, Lowe’s, DIY, “how to”, “epoxy resin art”, countertop epoxy. Reviewed every week.Track to the scheduled job: Call and form tracking plus Jobber or Housecall Pro so Google bids toward installed floors, not quote requests.Examples from epoxy flooring accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
A one-crew company can start at $2k to $4k a month. Companies chasing commercial work in a big metro run $6k to $10k. Garage season (spring and fall) is when we push harder.
No. One epoxy flooring company per metro. You get the negatives list, the pricing tests and the commercial campaign, and nobody else does.
Yes, in smaller numbers. Searches like “warehouse floor coating contractor” are rare but valuable. We bid on them in their own campaign and report them separately so you can see the real cost per commercial job.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run epoxy flooring accounts. Never a junior.