Repair calls cost the same click
“Fence repair near me” is a $350 job that takes a truck roll and an estimate. It sits in the same auction as a $12,000 privacy fence. Google can’t tell the difference unless the campaign is built to.
Lumber and vinyl prices swing. Lead cost has to stay boring.
Fence searches are flooded with people pricing pickets at Lowe’s, asking how deep to set a post, or looking to fix the one section the wind took. The lead sites bid on every fence keyword and sell each homeowner to five installers, who all quote too low.
We build campaigns by material and job, filter the single-panel repairs and the DIY crowd before they click, and track each estimate to a signed fence in your estimating software.
Jobs from $4k to $25k, materials 40 to 50% of revenue. The upside is real. So is the waste, and here’s where it usually comes from.
“Fence repair near me” is a $350 job that takes a truck roll and an estimate. It sits in the same auction as a $12,000 privacy fence. Google can’t tell the difference unless the campaign is built to.
A cedar privacy fence can swing $2,000 in material cost between quote and build. When half your revenue is material, a wasted click is not a rounding error.
Home Depot and Lowe’s run installation ads. Angi and HomeAdvisor bid on everything. You win by being the local company with a named crew and a real price in the ad.
Campaigns by material: Wood privacy, vinyl, aluminum and ornamental, chain link, farm and ranch, commercial. Different ticket sizes, different ads, different pages with your own photos.Minimum footage in the ad: “Installs from 100 linear feet” sends the one-panel repair calls elsewhere. We test the number against your crew’s best day.Negatives for pickets and posts: Pickets, panels, posts, “for sale”, “how to”, “post hole”, fence calculator, jobs. Cut weekly, hardest in spring.Track to the signed fence: Call tracking and a connection to JobNimbus, Jobber or your quote tool, so Google learns from installed footage and not from repair questions.Examples from fencing accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Around $2.5k to $7k a month in season, which runs March to November for most of the country. Clicks cost $8 to $25. A couple of average installs pay for the month, so capacity sets the ceiling, not Google.
No. One fence company per metro. Your material supplier may sell to everyone. We don’t.
Depends on your crew. If you have a two-man repair truck that needs feeding, a small repair campaign with a minimum charge in the ad can work. If every repair steals a day from an install crew, we block them. Your numbers decide.
Engineered walls at $20k to $100k. Garden walls at $1,500. Same search, different day.
How we run it →House demos at $15k to $40k. Pool removals at $8k. Junk haulers bid on half your words.
How we run it →Equipment costs money whether it moves or not. Keep it moving.
How we run it →Water in the basement, a lot that will not pass. People search when it rains.
How we run it →Talk to a senior PPC expert who has run fencing accounts. Never a junior.