Tiny volume punishes sloppy keywords
With so few real searches, one broad-match keyword pulling “fire damage restoration jobs” can spend the week’s budget on nothing.
Low search volume, enormous tickets. Every click matters.
Fire jobs are rare and big. A single house fire can be a six-figure restoration. There might be ten real searches in your market this month, and you need to win most of them.
We run small, precise campaigns: exact-match emergency terms, 24/7 coverage, and tracking that separates a smoke-smell question from a total-loss job.
Jobs from $20k to $250k+. The upside is real. So is the waste, and here’s where it usually comes from.
With so few real searches, one broad-match keyword pulling “fire damage restoration jobs” can spend the week’s budget on nothing.
The insurer’s preferred vendor is already on the way. Your ad has to show up in the first hour, and your pitch has to be “you choose your contractor”.
“Restoration” campaigns lump fire in with water and mold. Fire needs its own budget or it starves.
Exact-match emergency terms: “Fire damage restoration”, “smoke damage cleanup”, “soot removal”, “house fire cleanup company”. Tight, boring, profitable.Always-on coverage: Fires don’t keep office hours. Budget is set so your ad is live at 2 a.m. and on holidays.Board-up and emergency services as a hook: Ads and pages that lead with the immediate need (board-up, water from the hoses, securing the home) and earn the full job from there.Tracked to the contract: Call recordings, job values from your system, and bids that follow the jobs you actually sign.Examples from fire & smoke damage accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
When each job is $50k+, yes. We keep the campaign small and sharp, and pair it with water and mold campaigns so the account as a whole stays busy.
Carefully. Generic restoration terms pull a lot of junk. We prefer specific emergency terms and add generic ones only once tracking proves they pay.
Yes, most restoration clients run water, fire and mold with us in one account, each with its own budget.
Emergency searches, insurance-backed tickets, and clicks that cost a fortune. Let’s get them right.
How we run it →Everyone googles mold. Few of them need you. We find the ones who do.
How we run it →Rare searches. Big jobs. Ads that have to be careful and fast at the same time.
How we run it →Licensed work, big tickets, and a search results page full of lawyers. We’ll carve out your spot.
How we run it →Talk to a senior PPC expert who has run fire & smoke damage accounts. Never a junior.