Furniture and decor searches
“Electric fireplace” is mostly people shopping for a $300 console at Wayfair. On broad match it is your biggest line item and your worst one.
Inserts at $4k to $8k, full builds at $15k+. The season starts in September, ready or not.
The first cold night of fall, everyone searches for a fireplace. By the time the ads are dialed in, it is December and your install calendar is either full or empty. Add in the searches for firewood, space heaters and “fireplace tv stand” and the budget can go nowhere fast.
We build campaigns by fuel type and product, get them running before the season turns, and track every showroom visit and quote to a sold install.
Jobs from $3k to $25k. The upside is real. So is the waste, and here’s where it usually comes from.
“Electric fireplace” is mostly people shopping for a $300 console at Wayfair. On broad match it is your biggest line item and your worst one.
Heat & Glo, Napoleon and the big-box stores run ads on the same terms. Their landing pages send people to a dealer locator, and that dealer is not always you.
Installs stack up in November and dry up in February. If the ads do not match the calendar, you pay for leads you cannot schedule and then starve in spring.
Campaigns by fuel and product: Gas inserts, wood stoves, pellet, linear gas, outdoor fireplaces, chimney and venting. Each with its own price point and bid ceiling.Cut the decor crowd: Negatives for “tv stand”, “console”, “wayfair”, “mantel only”, firewood, “space heater” and screens. Reviewed weekly from September to January.Start in August: Account warmed up and bids learning before the first cold snap. We shift budget to outdoor fireplaces and kitchens in spring instead of turning it off.Showroom and quote tracking: Call tracking, a showroom appointment form, and your POS or quoting system, so Google bids toward sold installs.Examples from fireplace installation accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
From September through January, $3,000 to $7,000 a month in most metros. Spring and summer, $800 to $2,000 pointed at outdoor fireplaces and remodels. We set the budget to the season, not to a flat number.
No. One fireplace company per metro. Your competitors can hire someone else.
Yes. Showroom traffic converts better for this trade. We build the ads and landing pages around a visit or a call, with hours, directions and what to bring.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run fireplace installation accounts. Never a junior.