You are bidding against lead resellers
The ad above yours is often not a garage door company at all. It is a call center that sells the lead to three shops. They can pay more per click because they charge all three.
Spring jobs at $350. New doors at $3,000. Lead-gen networks bidding on both.
Garage door repair is famous on Google for the wrong reasons. Lead-gen networks and bait-and-switch outfits run hundreds of fake local listings and bid $30 to $70 for “garage door repair near me”, then resell the call to whoever pays. Real local shops either sit out or overpay.
We build campaigns around the specific failures (springs, cables, openers, off-track doors), use your real reviews and real address to stand out from the fakes, and track every call to a dispatched, invoiced repair or install.
Repairs from $200 to $800, new doors $1,500 to $6,000. The upside is real. So is the waste, and here’s where it usually comes from.
The ad above yours is often not a garage door company at all. It is a call center that sells the lead to three shops. They can pay more per click because they charge all three.
“Chamberlain opener Lowe’s” and “garage door spring price” are DIY. A $40 click on a man with a YouTube tab open is money gone.
When the ad copy is a race to the lowest number, the customer picks the lowest number and then gets upsold by someone else. Your ad needs a different reason.
Campaigns by what broke: Broken spring, snapped cable, door off track, opener not working, panel replacement, new door install, commercial doors. Each a separate campaign with its own bids and page.Trust signals in the ad itself: Your real business name, years in town, review count and a photo of an actual truck. The fakes cannot match that, and homeowners who have been burned look for it.Negatives for DIY and retail: Lowe’s, Home Depot, Amazon, parts, “how to”, opener model numbers without “repair”, and job searches. Cut weekly.Track to the invoice: Call tracking with recordings plus ServiceTitan, Housecall Pro or Jobber, so Google learns from completed jobs and we can see the spring calls that became full door replacements.Examples from garage door repair accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Plan on $4k to $10k a month in a competitive metro. The lead-gen networks keep click prices high, so a smaller budget runs out by lunch. In a smaller market, $2k to $4k is usually enough to own the real local searches.
No. One garage door company per metro. There are enough people bidding against you already without us adding another.
Yes, and in this trade LSAs matter more than most because the Google Guaranteed badge separates you from the fake listings. We run LSAs and search together and compare cost per booked job between them.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run garage door repair accounts. Never a junior.