The utility company takes the leak searches
Your gas utility shows up for “gas leak” with a free emergency line. Bidding on raw “gas leak” competes with a free public service. The money is in the repair after the utility shuts the meter.
Few people are allowed to do this work. Even fewer advertise it properly.
Gas work has the best barrier to entry in home services. A homeowner cannot DIY it, a handyman cannot legally touch it, and the inspector wants a permit. The searches are specific (“gas line for stove”, “run gas to fire pit”, “gas leak repair”) and most plumbers treat them as an afterthought in a generic campaign.
We build a campaign set just for gas: leaks and shutoffs, appliance and grill hookups, new runs and conversions, and pressure tests for real estate. Then we track every call to a permitted, invoiced job.
Jobs from $400 to $6,000, conversions and new runs more. The upside is real. So is the waste, and here’s where it usually comes from.
Your gas utility shows up for “gas leak” with a free emergency line. Bidding on raw “gas leak” competes with a free public service. The money is in the repair after the utility shuts the meter.
“Gas stove installation” brings people who want the delivery guy to hook it up for $99. Your $500 to $900 licensed install needs a different search.
Grill and fire pit lines spike in spring, furnace and water heater conversions in fall, leaks after any freeze. A flat budget wastes the slow months and starves the busy ones.
Campaigns by job type: Leak repair and meter re-light, appliance hookups (ranges, dryers, water heaters), outdoor lines (grills, fire pits, pool heaters, generators), new service and propane-to-natural-gas conversions, pressure testing.Season-shaped budgets: More money in April and May for outdoor lines, more in September and October for heating conversions, and an always-on emergency slice for leaks and re-lights.Licensed in the ad: Your license number, permit handling and inspection sign-off, right in the ad and on the page. Homeowners searching gas work are nervous. Credentials convert.Track to the permitted job: Call tracking with recordings plus ServiceTitan, Housecall Pro or Jobber, so Google bids toward jobs that got done and paid.Examples from gas line installation accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Less than you would think. $1,500 to $4,000 a month covers most metros, because the licensing rules keep the competition small and the clicks around $10 to $30. If you also do plumbing or HVAC, gas can run as its own campaign inside that account.
No. One gas line contractor per metro. The category is small enough that two clients would simply be bidding against each other with our help, which is not a service anyone should pay for.
We can, as separate campaigns with separate budgets. Many clients start with gas because it is the least crowded and the easiest to prove, then add the bigger trades once the tracking is working.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run gas line installation accounts. Never a junior.