The keyword is shared with three other trades
Fence builders, garage door companies and welders all show up for “gate”. Google happily sends you “baby gate” and “gate latch Home Depot” too.
Operator swaps at $1,500. Custom gates at $10,000. Both start with one search.
Gate repair is a small trade with a big ticket. A LiftMaster operator swap bills $1,200 to $2,500, a new iron driveway gate with automation runs $8,000 and up, and the hourly rate on a stuck-gate call beats most electricians. The problem is that “gate repair” also brings fence companies, garage door shops and Amazon listings for gate openers.
We separate the emergency repairs from the installs and the HOA and commercial work, keep the DIY opener shoppers out, and track every call to a dispatched tech and a paid job.
Repairs from $300 to $2,500, new gates $5,000 to $20,000. The upside is real. So is the waste, and here’s where it usually comes from.
Fence builders, garage door companies and welders all show up for “gate”. Google happily sends you “baby gate” and “gate latch Home Depot” too.
“LiftMaster gate opener” and “solar gate opener kit” are people buying a box online. They click your ad to compare prices and never call.
An apartment complex with a broken entry gate is a $5,000 job and a maintenance contract. Sending them to a page about driveway gates loses the call.
Repair, install and commercial as separate campaigns: Stuck gate, operator not working, broken hinge or track, gate off its post. Then new driveway gates, then HOA and commercial access control. Each with its own bids and its own page.Brand and part-name ad groups, with a twist: LiftMaster, Mighty Mule, Viking, FAAC and Nice searches paired with “repair” and “service” convert well. The same brand without those words gets blocked.Same-day promise in the ad: A car stuck behind a gate is an emergency. Ads that say today, with a phone number and your real hours, outrun the generic “gate services” ads every time.Invoice-level tracking: Call recording plus Jobber, Housecall Pro or ServiceTitan, so bidding learns which searches produced a $2,000 operator job and which produced a tire kicker.Examples from gate repair accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Most gate companies run well on $2k to $5k a month. Gate clicks are usually $8 to $25 and the competition is thin outside Southern California, Texas and Florida, where it can double.
No. One gate company per metro. It is a small category, and two clients would just be us bidding your own clicks up.
Yes. Apartment and HOA entry gates, parking gates and access control get their own campaign. The tickets are larger, the clients repeat, and almost nobody is advertising for them properly.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run gate repair accounts. Never a junior.