The searches do not say the budget
A homeowner typing “home remodel contractor” could have $10k or $300k. The ad and the landing page have to do the qualifying before your estimator spends a Saturday.
Additions, gut remodels, build-outs. Searches that end in a contract, not a hung door.
“Contractor near me” is one of the vaguest searches on Google. It covers a loose cabinet hinge, a basement finish and a 2,000 square foot addition. Most GC accounts bid on the whole pile and get a phone full of the first kind.
We build campaigns around the project types you make money on, write ads that quietly screen out the small stuff, and connect your CRM so Google bids toward signed contracts.
Projects from $25k to $500k+. The upside is real. So is the waste, and here’s where it usually comes from.
A homeowner typing “home remodel contractor” could have $10k or $300k. The ad and the landing page have to do the qualifying before your estimator spends a Saturday.
Houzz, Angi, Thumbtack and BuildZoom outrank most GCs on the broad terms and sell the same lead four times. Competing on their terms is a losing auction.
Change orders, subs who walk, material delays. A GC that nets 10 percent on a $200k job cannot afford a $4k ad budget that produced nothing but handyman calls.
Campaigns by project, not by trade: Additions, whole-home remodels, basement finishes, ADUs, commercial tenant build-outs, restaurant build-outs. Each with bids set to its contract size.Ads that name the project size: “Additions and whole-home remodels from $75k” costs you some clicks and saves you a lot of estimates. We test the exact threshold against your signed contract data.Negatives for the small stuff: Handyman, repair, “cost to”, DIY, license lookup, jobs, “contractor license test”. Cut every week.Contracts fed back to Google: Call tracking plus Buildertrend, CoConstruct, JobTread or your CRM. Smart bidding learns from signed projects, not from everyone who filled in the form.Examples from general contracting accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
For a residential GC chasing $50k+ projects, $4k to $10k a month in most metros. Commercial build-outs can run higher because the clicks do. One signed addition usually pays for a quarter of ads, which is why patience is part of the plan.
No. One general contractor per metro, full stop. If we ran two, we would be pricing your own leads up against you.
Yes. We record the lead source at the first call and match it to the contract when it signs, even three months later. Long sales cycles are normal for GCs; we just need the CRM connected so the loop closes.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run general contracting accounts. Never a junior.