Auto glass eats the budget
Windshield, side window, chip repair. If auto glass is not in the negative list on day one, it will be half the clicks by day three.
Service margins over 55 percent. The clicks need to stay away from Safelite.
The word “glass repair” belongs to Safelite on Google. Auto glass dominates the search volume and the ad auction, so a residential and commercial glass shop that bids on the generic term pays windshield prices for windshield shoppers it cannot serve.
We build campaigns for the glass you actually install (window panes and foggy insulated units, shower enclosures, storefront and door glass, tabletops and mirrors), keep the auto searches out completely, and track every call to a measured, quoted and invoiced job.
Repairs from $250, shower doors and storefronts $1,500 to $10,000. The upside is real. So is the waste, and here’s where it usually comes from.
Windshield, side window, chip repair. If auto glass is not in the negative list on day one, it will be half the clicks by day three.
Renewal by Andersen and the window rollups bid on “window repair” to sell full replacements. Their click price is built on a $15,000 ticket. Yours is built on a $400 pane.
A storefront broken at 2 a.m. is a $1,500 board-up and a $6,000 replacement. If the ad is off at night, that call goes to a 24-hour franchise.
Campaigns by glass type and customer: Residential window glass and foggy IGUs, shower doors and enclosures, commercial storefront and doors, emergency board-up, mirrors and tabletops, patio door glass. Separate bids, separate pages.Auto glass blocked at the campaign level: Windshield, auto, car, Safelite, truck, chip repair and every vehicle make, as negatives across the entire account before the first dollar is spent.After-hours commercial coverage: Budget and ads for the emergency storefront call with a 24-hour number, since that single job type is often the highest ticket in the account.Quote to invoice tracking: Call tracking plus Jobber, Housecall Pro, GlassManager or ServiceTitan, so Google bids toward measured and invoiced work rather than every ring.Examples from glass repair accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Most residential and commercial glass shops do well on $2k to $5k a month. With auto glass blocked, the real competition is modest and clicks run $8 to $25. Shower door and storefront campaigns are where we put the money first.
No. One glass company per metro. Once auto glass is out of the picture, the category is small enough that we would only be bidding one client against the other.
Yes. We set budgets by campaign, so if you want fewer $300 pane calls and more $4,000 enclosures, the money moves there. Your invoice data tells us which searches produce which, and we bid accordingly.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run glass repair accounts. Never a junior.