Product searches everywhere
“Best grout cleaner” outnumbers “grout cleaning service” ten to one. Broad match will spend on all of it.
A niche service with a very clear buyer. Perfect for tight, profitable campaigns.
Nobody searches “grout cleaning service” by accident. They have a kitchen floor they’re embarrassed about and they’ve already tried the toothbrush. That’s a buyer.
We run small, sharp campaigns for grout cleaning, sealing, color sealing and tile restoration, keep out the DIY and product searches, and track every click to a booked job.
Jobs from $300 to $1,500, near-zero material cost. The upside is real. So is the waste, and here’s where it usually comes from.
“Best grout cleaner” outnumbers “grout cleaning service” ten to one. Broad match will spend on all of it.
Big carpet companies add grout as a line item and bid broadly. Your ad has to show you specialize.
If you sell one bathroom at a time, the click math is tight. The ad has to sell the whole-house job and the sealing upsell.
Service-specific keywords: “Tile and grout cleaning service”, “grout color sealing”, “shower grout restoration”, “commercial tile floor cleaning”.Specialist ads: “This is all we do.” Before-and-after on the landing page. Sealing included in the pitch.Commercial campaign: Restaurants, gyms, offices with tile floors on a schedule. Different ads, higher value.Negatives for products and DIY: Cleaner, best, homemade, baking soda, machine rental, how to. Weekly.Examples from tile & grout cleaning accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Yes, if the ads sell whole-house and sealing. We also add a commercial campaign, where tickets are bigger and recurring.
If you offer it, yes, as a separate campaign. See our carpet cleaning page.
Usually within the first two weeks. The category is small enough that a tight campaign finds buyers fast.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run tile & grout cleaning accounts. Never a junior.