Cleaning calls drown out installs
Cleaning searches are four times the volume of installation searches. Broad match puts your money there first, and your crew spends the fall on ladders for $150.
Seamless jobs at $1,500 to $4k, guards at $2k to $6k. LeafFilter spends like a bank.
LeafFilter and LeafGuard bid on every gutter word in America, including “gutter cleaning”, which is a $150 job you probably do not want. Underneath them are the handymen, the roofers, and the person who needs a bracket at Lowe’s.
We build campaigns for seamless installs, replacements and guards, keep cleaning and parts traffic on a short leash, and track every call to an installed, invoiced job.
Jobs from $1,200 to $6k. The upside is real. So is the waste, and here’s where it usually comes from.
Cleaning searches are four times the volume of installation searches. Broad match puts your money there first, and your crew spends the fall on ladders for $150.
LeafFilter pays $15 to $40 a click without blinking. Your ad cannot outbid it. It can out-local it, with a real price and no 90-minute sales pitch.
Aluminum coil, downspouts and a two-person crew leave a few hundred dollars on a $2,500 job. Ten wasted clicks is the whole margin.
Installs, guards, repairs, cleaning: Four campaigns, four budgets. Seamless installs and guard systems get the most. Repairs get a little. Cleaning gets almost nothing unless you want it as a lead-in.Local and honest beats the giant: Ads with a starting price per foot, your city, and “no sales presentation”. People who have met LeafFilter’s salesman respond to that.Negatives for the hardware aisle: “Lowes”, “home depot”, “bracket”, “downspout extension”, “diy”, “gutter guard reviews”, “rain chain” and job searches, reviewed weekly through the fall rush.Track invoiced installs: Call tracking and Jobber, Housecall Pro or your CRM, so Google bids toward the searches that produced installed jobs rather than cleaning calls.Examples from gutter installation accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In a mid-size metro, $2,000 to $5,000 a month from spring through late fall is the usual range. Rainy-season markets get a bump. We keep it small in winter and build spring estimates.
No. One gutter company per metro. If we are already with someone in your market, we say so on the first call and part friends.
Usually a small campaign, if your crews use cleanings to upsell guards and replacements. If cleanings are just a cost, we leave them to the handymen and put the money into installs.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run gutter installation accounts. Never a junior.