The tiny jobs cost the same click
A $75 doorknob swap and a $2,500 bathroom refresh can come from the same search term. Without strict keyword and ad structure, Google fills your calendar with the $75 calls.
Small tickets, thin margins, a thousand guys with a truck. Targeting is the whole game.
Handyman searches are the broadest on Google. One keyword pulls in people who want a TV mounted, a deck rebuilt, a job as a handyman, or a YouTube video on hanging a door. At $10 to $30 a click, a loose campaign spends a day’s profit before lunch.
We build around the jobs that fill a half day or more, keep the search area tight enough that drive time doesn’t eat the ticket, and track calls and bookings to invoiced work.
Jobs from $150 to $3,000, half-day minimums. The upside is real. So is the waste, and here’s where it usually comes from.
A $75 doorknob swap and a $2,500 bathroom refresh can come from the same search term. Without strict keyword and ad structure, Google fills your calendar with the $75 calls.
A one-hour job across town pays for two hours of driving. Most handyman accounts target the whole metro because the agency never asked where the truck sleeps.
The marketplaces bid on every handyman keyword and sell the lead to four people. You have to be the local, insured, named company in the ad to win against them.
Job bundles over odd jobs: Campaigns for bathroom and kitchen updates, drywall and painting, deck and fence repair, door and window work, and “punch list” or move-in packages. Each priced to be worth the click.A radius you can actually drive: Bids set by zip around your base, heaviest in a 15 minute circle, nothing beyond what your minimum covers. We adjust it when you add a second truck.Say the minimum in the ad: Half-day minimum, licensed and insured, same handyman every time. The person with one picture to hang moves on. The one with a list calls.Track through Jobber or Housecall Pro: Call tracking plus your scheduling app, so booked and invoiced jobs come back to Google and the bidding learns what a good day looks like.Examples from handyman accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Usually $1.5k to $4k a month. Handyman tickets are small, so we keep spend tied to how many full days a week you can take. Spending more than your calendar can hold just makes you say no faster.
No. One handyman company per metro, exclusively. Your competitor can hire someone else to bid against you, but it won’t be us.
It can, if the campaign is built for repeat customers and multi-item jobs. A homeowner who calls three times a year is worth $900, and a tidy service area keeps the drive cost down. If your area is too spread out, we’ll tell you before you spend.
Fuel, labor and dump fees eat the margin. Clicks have to bring jobs worth the drive.
How we run it →A bucket truck and a crane cost money whether they move or not. Keep them moving.
How we run it →Trucks, crews and a short summer. Every click has to earn a booked date.
How we run it →Plows, salt and overtime are fixed costs. Contracts are how you cover them.
How we run it →Talk to a senior PPC expert who has run handyman accounts. Never a junior.