The manufacturers and big-box stores crowd the auction
Paver brands and home centers bid on the product terms with budgets you will never match. Your edge is the installation searches they do not want.
The homeowner has a Pinterest board and a budget. Beat the big-box stores to the click.
“Paver patio” on Google is a fight between Belgard, Unilock, Lowe’s, Home Depot, Houzz and every landscaper who added a patio page. Hardscape contractors who bid on the generic terms end up paying for people comparing paver colors.
We build campaigns by project type and size, write ads that speak to a homeowner ready to hire a crew, and track every design consult to a signed project.
Projects from $8k to $80k. The upside is real. So is the waste, and here’s where it usually comes from.
Paver brands and home centers bid on the product terms with budgets you will never match. Your edge is the installation searches they do not want.
People plan a patio for months. “Patio ideas”, “paver cost per square foot”, “retaining wall design”. If smart bidding counts a brochure download as a lead, you will fund a lot of planning.
Base material overruns, a crew that takes an extra week, change orders on the fire pit. A $25k job with a 30 percent target often lands at 18. The wasted clicks are an easy place to claw some back.
Campaigns by project: Paver patios, retaining walls, walkways and driveways, outdoor kitchens and fire features, pool decks, full backyard builds. Each with a budget and bid matched to its size.Installer searches, not product searches: We bid on “paver patio installer”, “retaining wall contractor” and “outdoor kitchen builder” and leave the brand and product terms to the manufacturers.Seasonal budgets: Spend ramps in late winter when planning starts, peaks in spring, and holds through early fall. Off-season budget goes to the projects that book for next year.Signed projects tracked back: Call tracking plus your CRM or design software (Jobber, LMN, Aspire, or a sheet) so Google learns from signed contracts, not from idea browsing.Examples from hardscaping accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In a mid-size metro, $3k to $8k a month through the season. Clicks run $10 to $30. One signed patio covers two months of spend, so the aim is a handful of good consultations a week, not a flood of calls.
No. One hardscaping company per metro. The projects are big and the volume is seasonal; we would be bidding your own leads up against you.
Mostly, yes. We start campaigns in January and February when homeowners begin planning, so the design consults happen before the rush and your crews have a backlog by April.
Engineered walls at $20k to $100k. Garden walls at $1,500. Same search, different day.
How we run it →House demos at $15k to $40k. Pool removals at $8k. Junk haulers bid on half your words.
How we run it →Equipment costs money whether it moves or not. Keep it moving.
How we run it →Water in the basement, a lot that will not pass. People search when it rains.
How we run it →Talk to a senior PPC expert who has run hardscaping accounts. Never a junior.