Chemicals and covers share your keyword
“Hot tub” searches are mostly chlorine, covers, filters and new tubs. The repair searches are a small slice and a lazy campaign pays for the rest.
Few techs, loyal customers, a $150 an hour rate. A small search, but yours to own.
Most metros have a handful of real spa techs and a hundred thousand hot tubs. Owners search error codes (“FLO”, “OH”, “dr”) and symptoms, hit a wall of forums and parts sites, and end up calling whoever the dealer recommends. The dealers themselves mostly advertise new tubs, not service.
We build campaigns around the error codes and the failures, keep the chemical and cover shoppers out, and track every call to a paid repair, which, in this trade, usually turns into a customer for ten years.
Repairs from $200 to $1,500, plus annual service. The upside is real. So is the waste, and here’s where it usually comes from.
“Hot tub” searches are mostly chlorine, covers, filters and new tubs. The repair searches are a small slice and a lazy campaign pays for the rest.
A “hot tub heater not working” searcher may be on the way to buying a $90 heater element online. Some of them should not get a bid at all; the rest need an ad that promises a same-week visit.
If you are not the dealer’s favorite, the phone depends on search. And if you are, you still want the customers who bought online or moved into a house with a tub.
Campaigns by failure and by code: Not heating, pump not running, leaking, tripping the breaker, error codes by brand (Balboa, Gecko, Jacuzzi, Hot Spring, Sundance). Searchers typing a code are the most ready-to-pay people in the category.Brand plus repair: Hot Spring repair, Jacuzzi service, Sundance tech, Bullfrog repair. Brand without a service word is blocked as a new-tub shopper.Negatives for retail: Chemicals, covers, filters, steps, “for sale”, Costco, parts and “how to”. Trimmed weekly, because this is where most of a spa budget disappears.Track to the paid visit and the repeat: Call tracking plus Jobber, Housecall Pro or your scheduling tool, so bidding learns from invoices. We also tag ad-sourced customers to show you the service plan revenue they produce in year two.Examples from hot tub repair accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Not much. $1,000 to $3,000 a month covers most metros because the repair searches are few and the competition is thinner than in any other trade we run. We spend it carefully and tell you when there is nothing left to buy.
No. One hot tub repair company per metro. In a category this small, that policy is the only one that makes sense.
Yes. Swim spa repair and pool heater service often use the same equipment and the same techs, and the pool heater searches are larger. We add them as separate ad groups once the core spa campaign is paying.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run hot tub repair accounts. Never a junior.