Price shoppers everywhere
Half the searches include “cheap”, “affordable” or “prices”. Those people are building a spreadsheet of quotes. You are the cheapest line or you lose, and being the cheapest is how cleaning companies die.
A weekly client is worth $5k a year. A discounted deep clean is worth a headache.
Anyone with a vacuum and a Facebook page can call themselves a cleaning company, so the price pressure on Google is relentless. “Cheap house cleaning” searchers compare five quotes and pick the lowest, and the lead sites resell the same homeowner to all five.
We go after the recurring client in the neighborhoods your crews already work, keep the coupon crowd and the job seekers out, and track each click to a booked recurring schedule in your scheduling software.
Recurring clients worth $3k to $6k a year. The upside is real. So is the waste, and here’s where it usually comes from.
Half the searches include “cheap”, “affordable” or “prices”. Those people are building a spreadsheet of quotes. You are the cheapest line or you lose, and being the cheapest is how cleaning companies die.
A new client 25 minutes from your nearest route costs you drive time on every visit. Most accounts target the whole metro and let Google decide where your crews go.
“House cleaning jobs”, “cleaner wanted” and “how much do cleaners make” all match a loose keyword. You pay for your future competition’s research.
Recurring first, deep clean second: Weekly and biweekly service campaigns get the budget. Move-out and one-time deep cleans run on their own smaller budget, priced to be worth it even if the client never comes back.Bid by zip, not by metro: We pull your route map and bid heaviest in the zips you already serve, lighter around the edges, nothing an hour away. Denser routes, fewer wasted miles.Ads that filter on purpose: Insured, background-checked, same team every visit, flat monthly pricing. Say it in the ad and the coupon hunters skip you before they cost a click.Track to the recurring booking: Call tracking, online booking and a connection to Jobber, ZenMaid or Housecall Pro, so Google optimizes toward clients who stay instead of anyone who asked for a price.Examples from house cleaning accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Cleaning clicks are cheaper than most trades, $8 to $25 in most metros, so $2k to $5k a month gets real volume. The question is capacity: if you can’t staff another crew, more spend just makes a waiting list.
No. One house cleaning company per metro. If we ran two, we’d be bidding your money against your neighbor’s, and nobody wins that except Google.
Mostly, yes. We can’t block every one, but we can set the ads, keywords and landing page so recurring service is the obvious offer. Some companies keep a small deep-clean campaign as a feeder for recurring. We’ll test it with your numbers.
Fuel, labor and dump fees eat the margin. Clicks have to bring jobs worth the drive.
How we run it →A bucket truck and a crane cost money whether they move or not. Keep them moving.
How we run it →Trucks, crews and a short summer. Every click has to earn a booked date.
How we run it →Plows, salt and overtime are fixed costs. Contracts are how you cover them.
How we run it →Talk to a senior PPC expert who has run house cleaning accounts. Never a junior.