Paint store traffic
“Exterior paint” on broad match is a direct line to Sherwin-Williams and Behr shoppers. Google counts the clicks. You pay for the cans you did not sell.
Exteriors at $5k to $15k. Clicks at $10 to $30. The franchises are already there.
Painting searches are enormous and mostly worthless to you. Paint colors, Sherwin-Williams coupons, “painter jobs”, and people who want a bedroom done for $300. The estimates you want, a full exterior or a whole-floor interior, sit in a narrow band of searches that CertaPro, Five Star and Fresh Coat bid on every day.
We build campaigns around the job sizes that pay, keep the color browsers out, and track each estimate to a booked and painted job in your scheduling software.
Jobs from $2k to $15k. The upside is real. So is the waste, and here’s where it usually comes from.
“Exterior paint” on broad match is a direct line to Sherwin-Williams and Behr shoppers. Google counts the clicks. You pay for the cans you did not sell.
CertaPro, Angi and Thumbtack bid above the independents. Their leads get sold three times. Yours should be exclusive and your ad should say why.
Painting is a labor business with sub crews. A $25 click that produces a one-room job is a loss before the brush comes out.
Campaigns by job size: Exterior repaints, full interior, cabinet refinishing, commercial and HOA. Minimum job language in the ads so the single-room calls stay away.Own the cabinet search: Cabinet painting is a $3k to $8k job with less competition and quick decisions. We give it its own campaign and landing page.Negatives for colors and coupons: Color names, brand names, “ideas”, “jobs”, “salary”, “per gallon”, “sprayer”, apartment turnovers and “touch up”, reviewed every week.Track the painted job: Call tracking and your scheduler (Jobber, PaintScout, Housecall Pro) so Google learns from jobs that got painted and invoiced.Examples from house painting accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
From spring through fall, $3,000 to $8,000 a month in a mid-size metro gets a full estimate calendar. In winter we shift to interiors and cabinets on a smaller budget rather than pausing the account.
No. One painting company per metro. If a franchise or another independent in your city is already with us, you will hear it from us first.
Mostly. Minimum job wording in ads, starting prices on the landing page and tight negatives cut the one-room calls to a trickle. The few that get through are easy to triage on the phone.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run house painting accounts. Never a junior.