Government searches look like clients
“Green card renewal form” and “USCIS case status” are people doing it themselves. They click, they leave, you pay.
Flat-fee work, lots of competition. The math has to be right.
Immigration is a volume game. Flat fees mean every case has a known value, so every click has a known limit. Most agencies ignore that and bid like it’s personal injury.
We build campaigns by case type and language, keep the USCIS-form searchers out, and bid to a cost per retained client that keeps your margin intact.
Flat fees, predictable case values. The upside is real. So is the waste, and here’s where it usually comes from.
“Green card renewal form” and “USCIS case status” are people doing it themselves. They click, they leave, you pay.
A Spanish search landing on an English page is a bounce. Most accounts run one language and wonder why half the clicks go nowhere.
An EB-5 investor client and a DACA renewal are not worth the same. One campaign for “immigration lawyer” treats them the same.
Campaigns by case and value: Family visas, employment visas, green cards, citizenship, asylum, deportation defense, business immigration. Bids set to each one’s fee.Native-language campaigns: Spanish, Chinese, Portuguese, Hindi, whatever your office speaks. Ads and landing pages written in that language, not machine-translated.Cut the DIY and USCIS traffic: Forms, fees, case status, processing times, “how to apply”. Reviewed weekly.Track retained clients: Call tracking in each language, plus your intake data, so bidding learns from signed engagement letters.Examples from immigration law accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Yes. We run separate campaigns per language, with ads and landing pages written by native speakers, and tracked separately so you know what each one costs.
Usually, if you know your value per retained client and we bid to it. Flat-fee practices are actually easier to run profitably because the math is clear.
Absolutely. Plenty of firms only want employment-based or only want deportation defense. We build around what you want more of.
Some of the most expensive clicks on Google. We make sure they count.
How we run it →Retainers of $2k to $10k. Clicks that cost real money. Let’s not waste them.
How we run it →Someone just got arrested. They search once. You’re either there or you’re not.
How we run it →Flat fees, nervous clients, lots of “free” searches. We know the drill.
How we run it →Talk to a senior PPC expert who has run immigration law accounts. Never a junior.