Amazon and the fixture brands take the clicks
Kichler, Volt and every retailer bid on the product terms. The installer pays the same price for a click from someone buying a bulb.
A luxury upgrade with a small search market. Every click should look like your customer.
Most people searching “landscape lighting” want a $30 pack of path lights from Amazon. The homeowner who wants a $5,000 to $20,000 designed system is in there too, searching the same words, and the electricians and landscapers bid against you for them.
We aim ads at the installed-system buyer, use the words that separate design from decoration, keep the product searches out, and track every inquiry to a signed design and install.
Systems from $3,000 to $20,000, estates more. The upside is real. So is the waste, and here’s where it usually comes from.
Kichler, Volt and every retailer bid on the product terms. The installer pays the same price for a click from someone buying a bulb.
Brass fixtures, a transformer and wire are a large chunk of the job. A bad lead that ends in a site visit and no sale is expensive.
“We do lighting too” from every landscaper in town. You win by showing the design, not by matching their spend.
Intent words only: “Installation”, “design”, “company”, “contractor” and neighborhood names. No bidding on bare “landscape lighting” where the retailers live.Night photos on the page: Your own installs, at night, with the starting price range stated plainly. Design buyers see themselves in the photo. Fixture shoppers leave.Negatives for products and solar: Solar, “kit”, “bulbs”, “transformer”, Amazon, Home Depot, “how to wire”, Christmas lights unless you want them, installer jobs. Cut weekly.Installs tracked: Call and form tracking tied into Jobber, LMN or your CRM, so Google bids toward signed installs rather than quick questions.Examples from landscape lighting accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Small. Usually $1,500 to $4k a month in a mid-size metro, with more in spring and fall. The volume is limited, so this is about precision, not scale.
No. One landscape lighting company per metro. The buyer pool is small enough that two clients in one city would just bid against each other.
Yes, as a seasonal campaign from October through December with its own budget. It brings in a different customer, but it keeps the crews busy and often leads to permanent lighting conversations.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run landscape lighting accounts. Never a junior.