Deal hunters
“Cheap Botox” and “Botox special” bring people who leave the minute someone else runs a sale.
Botox every 3 months for 10 years is the business. One cheap syringe is not.
Med spa search is crowded, deal-driven and getting more expensive every year. The clinics that win on Google aren’t the cheapest; they’re the ones who know what a patient is worth over time and bid accordingly.
We build campaigns by treatment, write ads that sell the result and the provider, keep deal-seekers out, and track to the booked treatment and the return visit.
Recurring cash treatments, $300 to $3,000 per visit. The upside is real. So is the waste, and here’s where it usually comes from.
“Cheap Botox” and “Botox special” bring people who leave the minute someone else runs a sale.
Lip filler, laser hair removal, CoolSculpting and a membership plan are not the same patient. One “med spa” campaign treats them the same.
Google restricts some aesthetic claims and before-and-after imagery. Accounts get disapproved and nobody notices for weeks.
Campaigns by treatment: Botox and neurotoxins, fillers, laser hair removal, skin treatments, body contouring, weight loss, memberships. Each bid to its value.Provider-led ads: Credentials, years injecting, a real face. People choose a person, not a menu.Compliant creative: We know what Google allows for medical and aesthetic ads and keep the account out of policy trouble.Tracked to the chair: Online booking (Boulevard, Aesthetic Record, Zenoti) plus call tracking, so Google learns from booked treatments.Examples from med spa & aesthetics accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Sparingly. A first-visit offer can work if the page sells the membership or series. We test offers against provider-led ads and keep what brings patients who return.
Yes, within Google’s healthcare rules. It’s a separate campaign with its own compliance review and landing page.
Typically $3k to $10k a month in a metro, split across your most profitable treatments. We’ll give you a straight estimate.
Cash-pay, $5k to $20k a procedure, and a patient who researches for months. Patience and precision win.
How we run it →Medical, cosmetic and surgical derm are three businesses. Your ads should know which one they’re selling.
How we run it →High-ticket procedures. Patients who research for months. Campaigns that respect both.
How we run it →$4k to $8k per case, a parent doing the research, and mail-order aligners bidding against you.
How we run it →Talk to a senior PPC expert who has run med spa & aesthetics accounts. Never a junior.