Service areas get expensive fast
A job forty minutes out eats the margin on a $300 brake pad swap. Google will happily show your ad across the whole metro unless someone tells it where the money is.
Your van is the shop. Every wasted click is a wasted drive.
The person typing “mobile mechanic near me” has a car that won’t start in a driveway or a parking lot. They book the first one who answers and quotes a number. Clicks run $8 to $20, and a fair share of them are people hunting for a YouTube fix or a parts price.
We run campaigns by job type and by the neighborhoods you actually drive to, keep the DIY and parts crowd out, and track every call to a booked and invoiced visit.
Jobs from $150 to $1,500, diagnostics up front. The upside is real. So is the waste, and here’s where it usually comes from.
A job forty minutes out eats the margin on a $300 brake pad swap. Google will happily show your ad across the whole metro unless someone tells it where the money is.
“Alternator replacement cost” and “how to jump a car” look like customers. They are research, and broad match pulls them in by the dozen.
YourMechanic and the like bid on your city, book the job, then pay a tech a fraction of it. Specific, local and fast on the phone beats their budget.
Campaigns by job: No-start and diagnostics, brakes, batteries and alternators, pre-purchase inspections, fleet work. Each with its own bids and a page that quotes a starting price.Radius bids around your route: Heavier bids in the zips you can reach in twenty minutes, lighter at the edges, off where the drive kills the job.Negatives mined weekly: DIY, parts stores, salaries, “how much does a mechanic make”, dealership names. Cut every week so your money goes to people with a dead car.Calls tracked to the invoice: Call recording plus whatever you book in (Shopmonkey, AutoLeap, a Google calendar). Google learns from paid visits, not phone rings.Examples from mobile mechanic accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
A one-van operation can get going on $1,500 to $3k a month in most metros. Two or three vans, $4k to $8k. We’ll size it to how many jobs you can actually run in a day.
No. One mobile mechanic business per metro. If we’re bidding for you, we’re not bidding for the guy across town.
Yes, and tighter than the default radius. We bid by zip and cut the areas where drive time makes the job a loss, then adjust as your route changes.
One rebuild pays for a month of ads. One week of broad match wastes it.
How we run it →Fast decisions, insurance in the middle, and a national brand on every keyword. We know the game.
How we run it →The insurer steers. The consolidators advertise. The owner still picks. Be there when they do.
How we run it →Talk to a senior PPC expert who has run mobile mechanic accounts. Never a junior.