Information searches swallow the budget
Health questions, DIY cleaning, “does bleach kill mold”. Broad match will spend thousands on people who never call anyone.
Everyone googles mold. Few of them need you. We find the ones who do.
Mold searches are huge, and most of them are “is black mold dangerous” and “mold in shower”. A $300 inspection and a $15k remediation live in the same keyword, and Google happily charges you for both.
We separate the worried from the ready, send them to a page that books an inspection, and track which inspections turn into remediation contracts.
Remediation jobs from $3k to $30k+. The upside is real. So is the waste, and here’s where it usually comes from.
Health questions, DIY cleaning, “does bleach kill mold”. Broad match will spend thousands on people who never call anyone.
“Free mold inspection” brings tenants fighting with landlords and people building a lawsuit. The job never comes.
Mold testing companies and remediation companies fight over the same clicks. If you do both, your ads need to say so. If you don’t, don’t pay for it.
Keywords with a checkbook attached: “Mold remediation company”, “mold removal service”, “basement mold removal”, “attic mold”, “mold after water damage”. Research terms get cut.Real estate transaction angle: Home sales are a steady source of paid mold work. Ads and pages for agents, buyers and inspectors who need it fixed before closing.Inspection as the conversion, contract as the goal: We track inspections booked, then feed back which ones became jobs, so bidding chases contracts.Pages that answer the scary question fast: Is it dangerous, what does it cost, how long does it take, and a phone number. No ten-page mold encyclopedia.Examples from mold remediation accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Usually not for free. A paid or “credited toward remediation” inspection filters out people who just want ammunition for a landlord dispute. We’ll test what pulls more jobs.
Yes. Spring and late summer spike in most markets, and so do post-storm weeks. We shift budget and bids ahead of it instead of reacting a month late.
Yes. Most mold clients also do water mitigation, and the two feed each other. See our water damage page.
Emergency searches, insurance-backed tickets, and clicks that cost a fortune. Let’s get them right.
How we run it →Low search volume, enormous tickets. Every click matters.
How we run it →Rare searches. Big jobs. Ads that have to be careful and fast at the same time.
How we run it →Licensed work, big tickets, and a search results page full of lawyers. We’ll carve out your spot.
How we run it →Talk to a senior PPC expert who has run mold remediation accounts. Never a junior.