Aggregators poison the well
The lead sellers buy the generic terms, then resell the same customer to you and four competitors. Your closers waste time racing them.
Trucks, crews and a short summer. Every click has to earn a booked date.
Moving searches are crowded with lead aggregators that sell the same name to five companies, van line brands with national budgets, and people pricing a U-Haul. A real mover pays $15 to $50 a click to fight through that.
We run campaigns by move type and distance, filter out the truck-rental and labor-only searches, and track every quote request to a move that actually happened.
Local moves from $800 to $4,000, long distance $5k to $15k. The upside is real. So is the waste, and here’s where it usually comes from.
The lead sellers buy the generic terms, then resell the same customer to you and four competitors. Your closers waste time racing them.
“Moving truck rental” and “how to pack dishes” look like moving. They are someone doing it themselves.
Most of the year’s revenue lands between May and September. An account that is still being figured out in June has missed it.
Local, long distance, office, specialty: Separate campaigns for apartment and house moves, interstate, commercial and piano or safe moves, each bid to its own job value.Spring warm-up: The account is tuned and tested by April so the summer budget goes into booked moves, not experiments.Negatives for trucks, labor and jobs: Truck rental, pods, “movers wanted”, packing tips, and the aggregator brand names. Reviewed weekly through peak season.Quote to booked: Form and call tracking tied into SmartMoving, MoveitPro or Supermove, so Google bids toward moves that happened.Examples from moving accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
A mid-size mover usually spends $4k to $10k a month in season and less in winter. Long-distance work costs more per click but pays a lot more per job, so the mix matters.
Yes. One moving company per metro. We will not run ads for you and for the mover across the highway.
We can stop paying for them. We block the aggregator searches and build ads that make your company the direct call, so the leads that come in are yours alone.
Fuel, labor and dump fees eat the margin. Clicks have to bring jobs worth the drive.
How we run it →A bucket truck and a crane cost money whether they move or not. Keep them moving.
How we run it →Plows, salt and overtime are fixed costs. Contracts are how you cover them.
How we run it →Haul fees, landfill tonnage, ten stops a day per truck. Volume close to home wins.
How we run it →Talk to a senior PPC expert who has run moving accounts. Never a junior.