Furniture and umbrellas
The word “patio” belongs to retailers. A loose keyword puts your ad under “patio set clearance” searches and pays for people looking for a chair.
Lumber, concrete and steel leave a thin margin. A $15 furniture-search click eats it fast.
Search “patio” and Google shows you Wayfair, Home Depot, umbrella stores and a few builders. Even “patio builder” pulls in people pricing pavers, looking for a deck guy, or planning to pour a slab themselves. The lead sites and the national pergola brands bid on top of it all.
We build campaigns around the structures that pay (covered patios, pergolas, outdoor kitchens, full backyard builds), keep the furniture and DIY traffic out, and track every design call to a signed contract.
Projects from $10k to $80k, materials 40 to 50% of the ticket. The upside is real. So is the waste, and here’s where it usually comes from.
The word “patio” belongs to retailers. A loose keyword puts your ad under “patio set clearance” searches and pays for people looking for a chair.
Deck builders, paver crews, concrete contractors, pool companies and general remodelers all bid on outdoor living terms. The ad has to say exactly what you build or the click goes to whoever is most generic.
Lumber, concrete and steel swings can take a chunk out of a job you quoted six weeks ago. You can’t absorb that and a $600 cost per lead.
Campaigns by structure: Covered patios and patio roofs, pergolas and pavilions, outdoor kitchens, screened rooms, full backyard builds. Each with its own ads, photos and starting price.Retail negatives, lots of them: Furniture, set, umbrella, cushions, heater, pavers for sale, “how to build”, “plans”, “kit”. Trimmed every week from spring through fall.Starting price in the ad: “Covered patios from $18k” filters the kit shoppers and the slab-only crowd. We test the number that fills your design calendar with the right homeowners.Track to the signed job: Call tracking, form tracking and your CRM, Buildertrend, JobNimbus or a spreadsheet, so Google’s bidding learns from contracts instead of from quote requests.Examples from patio building accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Usually $3k to $8k a month from late winter through early fall, with more in sunbelt markets where outdoor living sells year-round. Clicks run $10 to $30. One mid-size covered patio pays for two or three months.
No. One patio builder per metro. We don’t run two outdoor living companies in the same auction and call it a strategy.
Mostly. If you don’t pour standalone slabs or lay paver patios without a structure, we block those terms and say so on the landing page. If you do, we run them as a small separate campaign so they never pull budget from the big builds.
Engineered walls at $20k to $100k. Garden walls at $1,500. Same search, different day.
How we run it →House demos at $15k to $40k. Pool removals at $8k. Junk haulers bid on half your words.
How we run it →Equipment costs money whether it moves or not. Keep it moving.
How we run it →Water in the basement, a lot that will not pass. People search when it rains.
How we run it →Talk to a senior PPC expert who has run patio building accounts. Never a junior.