The manufacturers run the big ads
Belgard, Unilock and Techo-Bloc bid on generic paver terms and route leads to their authorized installers. Unless your ad is more local and more specific, the brand gets the click and you get the leftovers.
Pavers, base, sand and labor leave a thin margin. The lead has to be worth the drive.
Paver searches are full of people pricing pallets at the stone yard, watching install videos, and asking what a 200 square foot patio should cost. Belgard and Unilock bid on their own names and send the leads to a dealer list, and the landscaping lead sites resell the rest.
We build campaigns around the installed project, put a starting price in the ad to filter the pallet shoppers, and track each design appointment through to a signed proposal.
Projects from $8k to $50k, materials near half the ticket. The upside is real. So is the waste, and here’s where it usually comes from.
Belgard, Unilock and Techo-Bloc bid on generic paver terms and route leads to their authorized installers. Unless your ad is more local and more specific, the brand gets the click and you get the leftovers.
“Paver patio cost” is the biggest search in the category and the lowest intent. A campaign that pays $15 a click for cost shoppers runs out of money before the real projects show up.
Resetting six sunken pavers is a $400 job that takes the same estimate trip as a $20,000 patio and outdoor kitchen. If the keywords don’t separate them, Google won’t.
Campaigns by project: Paver patios, walkways and steps, paver driveways, retaining walls, fire pits and outdoor kitchens, pool decks. Each with a project page, a price range and its own budget.Price in the headline: “Patios from $9,500” drops the click-through rate and raises the close rate. We test the number that keeps your estimators busy with the right people.Pallet and DIY negatives: “For sale”, “per square foot”, “how to”, polymeric sand, base gravel, sealer, pavers at Lowe’s. Trimmed weekly, heaviest in spring.Track to the signed design: Call tracking plus your design software and CRM, whether that’s JobNimbus, LMN or a spreadsheet, so Google learns from signed patios and not from price-check calls.Examples from paver patios accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Typically $3k to $7k a month from March through October in most markets. Clicks run $10 to $30. One mid-size patio covers two months of ads, so we scale by how many design appointments you can run each week.
No. One paver installation company per metro. We won’t compete with ourselves on your dime.
Yes, where it makes sense. If you’re an authorized Belgard or Unilock installer, we run a small branded campaign with your dealer status in the ad. We keep it separate so the generic campaign never gets starved.
Engineered walls at $20k to $100k. Garden walls at $1,500. Same search, different day.
How we run it →House demos at $15k to $40k. Pool removals at $8k. Junk haulers bid on half your words.
How we run it →Equipment costs money whether it moves or not. Keep it moving.
How we run it →Water in the basement, a lot that will not pass. People search when it rains.
How we run it →Talk to a senior PPC expert who has run paver patios accounts. Never a junior.