The click prices are brutal
Injury keywords run $50 to $300+ per click in most metros. One bad week of broad match can burn a month of budget on searches that never become a case.
Some of the most expensive clicks on Google. We make sure they count.
A “car accident lawyer” click can cost more than a nice dinner. Most PI firms pay that price for people looking for free legal advice, folks who already have a lawyer, or someone who got a parking ticket.
We run your account like it’s our own money: tight intent-only keywords, junk searches cut every week, and tracking that goes all the way to the signed retainer.
Case values from $10k to $1M+. The upside is real. So is the waste, and here’s where it usually comes from.
Injury keywords run $50 to $300+ per click in most metros. One bad week of broad match can burn a month of budget on searches that never become a case.
Smart bidding sees a form fill and celebrates. It can’t tell a rear-end collision with a clear liability from a “can I sue my landlord” question.
A lead that waits two hours calls the next firm. If your intake isn’t ready, no amount of ad spend fixes it.
Build around case types, not “lawyer”: Separate campaigns for car accidents, trucking, slip and fall, medical malpractice and wrongful death. Each gets its own ads, landing page and budget, so your best case types get the most money.Cut the free-advice crowd: Negatives for “free”, “pro bono”, “how to”, “statute of limitations”, job seekers and other firms’ names. We review search terms every week, not once a quarter.Track to the signed case: Call tracking, form tracking and a feed from your intake CRM. Google learns from signed retainers, so it goes looking for more of those.Landing pages that make the call easy: Click-to-call above the fold, a 24/7 line, and a short form. People in pain don’t fill out eight fields.Examples from personal injury law accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In a mid-size metro, serious PI campaigns usually start around $10k to $20k a month. Below that, the click prices eat the budget before you see a pattern. We’ll tell you honestly if your market needs more.
No. One personal injury client per market. We can’t bid against ourselves and look you in the eye.
Yes. We connect call tracking and your intake system (Lead Docket, Litify, Clio, a spreadsheet, whatever you use) so we know which keywords produce signed cases, not just phone rings.
Retainers of $2k to $10k. Clicks that cost real money. Let’s not waste them.
How we run it →Someone just got arrested. They search once. You’re either there or you’re not.
How we run it →Flat-fee work, lots of competition. The math has to be right.
How we run it →Flat fees, nervous clients, lots of “free” searches. We know the drill.
How we run it →Talk to a senior PPC expert who has run personal injury law accounts. Never a junior.