Long research cycles
People look at before-and-afters for weeks. If your tracking stops at the first click, you’ll cut the keywords that start the journey.
Cash-pay, $5k to $20k a procedure, and a patient who researches for months. Patience and precision win.
Someone searching “rhinoplasty [city]” may be six months from booking, or six days. Your ads, your landing pages and your follow-up have to work for both, and most accounts only pay for the click and hope.
We build procedure-by-procedure campaigns, send each to a page with real before-and-afters and real pricing context, and track all the way to the booked surgery, not the consult request.
Cash procedures from $5k to $20k+. The upside is real. So is the waste, and here’s where it usually comes from.
People look at before-and-afters for weeks. If your tracking stops at the first click, you’ll cut the keywords that start the journey.
“Tummy tuck” brings cost-curious, insurance-hopeful and medical tourism searches alongside real patients.
A free consult with someone who can’t afford the procedure costs the surgeon an hour. Qualification has to start in the ad.
One campaign per procedure: Rhinoplasty, breast augmentation, tummy tuck, facelift, BBL, mommy makeover, liposuction, revisions. Each with its own ads, page and budget.Pages that answer the real questions: Surgeon credentials, before-and-after gallery, financing, recovery time, a price range. People book with practices that aren’t cagey.Negatives for tourism and curiosity: Mexico, Turkey, cost only, insurance, “gone wrong”, celebrity. Weekly.Tracked to the surgery: Call tracking, consult booking and your practice management system, so bidding learns from booked procedures.Examples from plastic & cosmetic surgery accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
A range, yes. It filters out people who can’t afford the procedure and reassures the ones who can. We test the exact approach.
First consults in weeks, booked surgeries usually within 60 to 90 days given the research cycle. We track the whole path so you can see it coming.
Yes, as separate campaigns. See our med spa page.
Botox every 3 months for 10 years is the business. One cheap syringe is not.
How we run it →Medical, cosmetic and surgical derm are three businesses. Your ads should know which one they’re selling.
How we run it →High-ticket procedures. Patients who research for months. Campaigns that respect both.
How we run it →$4k to $8k per case, a parent doing the research, and mail-order aligners bidding against you.
How we run it →Talk to a senior PPC expert who has run plastic & cosmetic surgery accounts. Never a junior.