The rollups and lead sites outspend you
They bid on everything and resell the leads. You win by being specific, local and faster to the phone, not by matching their budget.
Water heaters, sewer lines, burst pipes. The jobs that pay, not the drips.
Plumbing clicks cost $25 to $60 in most metros, and the national lead-gen sites and private-equity rollups bid on everything. A “plumber near me” campaign on broad match is a great way to fund Google’s quarter.
We build by job type, bid hardest on what pays (water heaters, sewer, repipes, emergencies), keep DIY out, and track every call to a booked, invoiced job.
Jobs from $200 to $15,000, emergency pricing. The upside is real. So is the waste, and here’s where it usually comes from.
They bid on everything and resell the leads. You win by being specific, local and faster to the phone, not by matching their budget.
“How to fix a running toilet” and “water heater price” look like plumbing. They’re not jobs.
A $150 faucet repair and a $12,000 sewer replacement in one campaign means Google chases the cheap calls.
Campaigns by job and value: Emergency, drain cleaning, water heaters, sewer and trenchless, repipe, remodel plumbing, commercial. Each priced and bid to its own ticket.Zip-level bids: Heavier where your trucks already are. Shorter drives, more jobs per day.Nights, weekends and freezes: Budget set so you’re live when pipes burst, not just during office hours.Calls scored, jobs tracked: Call tracking with recordings plus ServiceTitan, Housecall Pro or Jobber, so Google learns from invoiced jobs.Examples from plumbing accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In a competitive metro, $5k to $15k a month to matter. Smaller markets, less. We’ll give you an honest number after looking at your area and your capacity.
Yes. LSAs plus search plus a tight service area is the standard setup. We run all of it and compare cost per booked job across them.
Yes. We feed booked and invoiced jobs back to Google so bidding learns from revenue, not phone rings.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run plumbing accounts. Never a junior.