Equipment searches drown you
“Pressure washer” alone has more volume than every hire term combined. Broad match will find it.
Fast jobs, big margins, seasonal demand. Let’s point the hose at the right people.
Pressure washing is a great business with a terrible search landscape: equipment shoppers, DIY videos and “pressure washer rental” crowd out the people who want to hire you.
We cut through it with hire-intent keywords, campaigns per surface, a commercial track for property managers, and tracking down to the booked job.
Jobs from $200 to $1,500, commercial contracts more. The upside is real. So is the waste, and here’s where it usually comes from.
“Pressure washer” alone has more volume than every hire term combined. Broad match will find it.
Roof and siding customers need soft washing. If your ads don’t say it, you lose them to someone whose ads do.
Demand spikes in spring and before holidays, then falls off. Flat budgets waste the quiet months and miss the busy ones.
Campaigns by surface: House wash, driveway and concrete, roof (soft wash), deck and fence, commercial and HOA. Each with its own bids and page.Commercial campaign: Property managers, restaurants, gas stations, HOAs. Recurring contracts, bigger tickets, cheaper clicks.Negatives for shoppers and DIY: Pressure washer, rental, Home Depot, best, how to, PSI, jobs. Reviewed weekly.Seasonal bidding and tracking: Budget ramps ahead of spring. Call tracking and your scheduling data tell us which jobs each campaign booked.Examples from pressure washing accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
March through November in most climates, heaviest in spring and before Thanksgiving and the holidays. We pause or trim in winter instead of wasting it.
Yes, and we usually suggest starting there. Commercial clicks are cheaper and the contracts recur.
Yes. We connect call tracking and your booking tool (Jobber, Housecall Pro, ServiceTitan) so Google learns from booked work.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run pressure washing accounts. Never a junior.