Block-count searches
“How many blocks for a retaining wall” and “retaining wall ideas” are Pinterest and Home Depot traffic. On broad match they outnumber real projects ten to one.
Engineered walls at $20k to $100k. Garden walls at $1,500. Same search, different day.
Retaining wall searches come from two people: a homeowner with a failing wall and a hillside sliding toward the house, and a weekend gardener with 40 blocks from Home Depot. The first is a $30k job with permits and an engineer. The second is a wasted $10 click. Then there are the landscapers and the paver companies who bid on everything.
We separate engineered and structural work from small landscape walls, write ads for people with a real problem, and track every site visit to a signed contract.
Jobs from $5k to $100k+. The upside is real. So is the waste, and here’s where it usually comes from.
“How many blocks for a retaining wall” and “retaining wall ideas” are Pinterest and Home Depot traffic. On broad match they outnumber real projects ten to one.
Every landscaping company lists retaining walls and runs ads on them. Your ad has to say engineered, permitted and warrantied, or the cheapest listing wins the click.
You hit rock, the soil report changes, the permit takes six weeks. A job bid tight against three others has no cushion. Wasted ad spend makes it worse.
Structural and landscape, apart: Engineered and failing-wall repair get the budget and the sharpest ads. Decorative and small landscape walls get a small campaign with a minimum job size stated.Lead with the failure: Ads and landing pages about leaning walls, drainage failure, erosion, hillside stabilization and permit requirements. The homeowner with the problem knows those words.Negatives for the garden center: “Ideas”, “how to build”, “blocks” as a product, “calculator”, “home depot”, “lowes”, “raised bed” and “timber” DIY searches, cut weekly.Track signed contracts: Call tracking, site visit scheduling and your estimating software (Buildertrend, JobNimbus, Jobber), so Google learns from signed walls.Examples from retaining walls accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Search volume is moderate and clicks run $8 to $20, so $2,000 to $5,000 a month covers most metros in season. Hilly markets and storm-prone areas get more volume and more budget.
Yes. We work with one retaining wall contractor per metro. We also will not take a landscaping client in the same market who treats walls as a main line of work.
Partly. Developers and property managers do search for wall contractors, and we run a separate campaign for them. Public bids come through procurement, not Google, so we do not promise those.
House demos at $15k to $40k. Pool removals at $8k. Junk haulers bid on half your words.
How we run it →Equipment costs money whether it moves or not. Keep it moving.
How we run it →Water in the basement, a lot that will not pass. People search when it rains.
How we run it →The homeowner has a Pinterest board and a budget. Beat the big-box stores to the click.
How we run it →Talk to a senior PPC expert who has run retaining walls accounts. Never a junior.