Equipment searches dominate
“Sandblasting” on Google is mostly cabinets, media, nozzles and rental. Clicks are only $5 to $15, but a hundred of the wrong ones a month adds up fast.
Tanks, structural steel, brick, log homes, fleets. The surface prep nobody else can do.
Nobody searches for a sandblaster for fun. The people typing it have a real problem: a water tower that needs coating, a brick building covered in paint, a log home that needs restoring. They are also mixed in with hobbyists pricing a $30 blast cabinet from Harbor Freight.
We build search campaigns around the substrates and industries you serve, screen out the equipment shoppers, and track inquiries through to quoted and invoiced projects.
Jobs from $500 to $50k, industrial contracts higher. The upside is real. So is the waste, and here’s where it usually comes from.
“Sandblasting” on Google is mostly cabinets, media, nozzles and rental. Clicks are only $5 to $15, but a hundred of the wrong ones a month adds up fast.
A facilities manager does not type “sandblasting”. They type “remove paint from steel beams” or “brick restoration”. If your keywords only cover your own vocabulary, they never find you.
Containment, disposal, weather, waiting on the GC. Industrial blasting margins get eaten on site. Ad spend that does not produce a bid request is pure loss on top.
Campaigns by surface and industry: Mobile media blasting, industrial and tank blasting, brick and masonry restoration, log home restoration, fleet and heavy equipment, graffiti removal, dustless blasting. Each gets its own ads and page.Keywords in the customer’s words: Paint removal, rust removal, surface prep for coating, lead paint abatement, powder coat prep. We bid on the problem, not just the trade name.Block the hobbyist and the rental counter: Cabinet, media, nozzle, “for sale”, rental, “how to”, Home Depot, Sunbelt, United Rentals. Reviewed every week.Quotes tracked to invoices: Call tracking, a photo-based quote form and your job software (Jobber, Housecall Pro or QuickBooks estimates) so Google learns from paid projects.Examples from sandblasting accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Clicks are cheap, so $1.5k to $4k a month is plenty in most metros. More than that and you run out of real searches. The money goes to covering more search phrasings and more job types, not to bidding harder.
No. One sandblasting company per metro. In a niche trade with this little search volume, two clients in one market would just be splitting the same calls.
Yes. Industrial searches get their own campaign with keywords like “surface prep contractor” and “SSPC SP-10”, a page written for facilities and project managers, and a bid request form instead of a phone number above the fold.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run sandblasting accounts. Never a junior.