Rescreen searches swamp the budget
“Screen repair near me” is ten times the volume of “pool enclosure builder”. If both sit in one campaign, your money goes to the panel patches.
A new cage is a $15k decision. The click that starts it should go to you.
Pool cage and lanai searches spike after every storm and every spring, and the homeowners making them are comparing three builders in one afternoon. Meanwhile, the biggest chunk of the search volume is people pricing a $300 rescreen panel.
We split new enclosures from repairs, bid hardest on the full builds, run storm-season budgets when the demand actually shows up, and track every estimate to a signed contract.
New enclosures from $8k to $40k, rescreens from $1.5k. The upside is real. So is the waste, and here’s where it usually comes from.
“Screen repair near me” is ten times the volume of “pool enclosure builder”. If both sit in one campaign, your money goes to the panel patches.
Angi, Networx and a few regional lead farms bid on every enclosure keyword and sell the same homeowner to five builders. You cannot win that auction by outspending them.
Aluminum pricing swings, permit delays and sub crews who do not show. By the time a cage is finished, there is less margin than the contract suggested. Wasted ad spend comes out of what is left.
New builds and repairs in separate campaigns: Pool cages, lanai and patio enclosures, screen rooms and sunrooms get the real budget. Rescreens and panel repairs get a small one, or none, depending on whether you want that work.Storm and season budgets: Budget plans built around hurricane season, spring and the first warm weekend. We shift spend up when the searches show up and down when they vanish.Ads that say what you build: Mansard, dome, gable, super screen, picture window framing. Specific language pulls people who already know what they want and pushes the price shoppers to the lead sites.Estimates tracked to contracts: Call tracking and your CRM (JobNimbus, Buildertrend or a sheet) feed signed contracts back to Google, so bidding learns from the jobs that closed.Examples from screen enclosures accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In Florida and the Gulf markets, $3k to $8k a month during the season, less in the off months. Smaller inland markets can start lower. We set the budget by the number of builds your crews can actually install.
No. One screen enclosure company per metro. We will not run two accounts bidding for the same backyard.
Yes. We keep repair and replacement campaigns built and paused, then turn them on and raise budgets the day after a storm, when every cage in the county is on the ground and the searches triple.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run screen enclosures accounts. Never a junior.